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marketing mistakes to avoid

The Friday Fix - February 17, 2017


The Friday Fix - February 17, 2017

It’s always a happy Friday around here because the last day of the workweek is when we post the Friday Fix, a weekly rundown of what’s trending in content marketing. So, grab a coffee or tea or whatever’s trending in your favorite mug, and follow along.

The Epidemic of Sensationalism is Poisoning Digital Storytelling

Chances are, sensationalism has crept into your life just like it has for Nicole Brown (where you end normal sentences in a text with exclamation marks…why, though?). Unfortunately, this need for exclamation and hyperbole to seem engaging, positive, and interested is having a not-so-sensational effect on digital storytelling.

How Video Marketing Can Transform Your Funnel

Video can do wonders for your content marketing. Take it from Ryan Clutter writes about using video ads, video in e-mail campaigns, video on landing pages, live video (the coolest kid in the class this year), and more.

Why Video Has become the Hottest Digital Marketing Trend

There are many channels for content marketing, but video smokes them all. Megan Totka explains how for some obvious reasons (like your awesome brand story is even better and can answer even more questions in video format) and some not so obvious (like video ads in search results).

Making Videos for Social Media: The Do’s & Don’ts

You know you have to make video, but like everything, there’s a right way and a wrong way. Evelyn Timson’s list of do’s & don’ts is a good reference guide for how best to tell those visual stories.

How Micro-Influencers are Becoming Essential to Marketers

In case you missed it, influencers are essential to content marketers in 2017. As Michael Quoc tells it, micro-influencers, influencers who are appealing to smaller brands with smaller budgets, are as important as their big-budget counterparts.

Five Content Marketing Examples from Dating Sites and Apps

Valentine’s Day 2017 may have come and gone, but both the candy and the takeaways from purveyors of romantic hope are still relevant. Nikki Gilliland weighs in on how dating sites cleverly leverage content to reach audiences.

Why You Shouldn’t Base Your Content Marketing Strategy on Visitors Alone

Measuring ROI is a must, and visitor count seems like a good place to start, but expert Jayson DeMers warns that your content strategy’s basis needs a little more substance.

Why Your Content Marketing is Failing and How to Fix It

You’ve read all of the how-do and do and don’t-do guides, and your content marketing still isn’t taking off. Let John Rampton spell it out…there’s no shortcut for the legwork behind your content strategy and story.

7 Creative Ways to Revamp Your Content Marketing

Due to high demands and limited time, your content marketing strategy can feel more like a rat race than anything creative. Give your content marketing strategy new life by following AJ Agrawal’s advice on getting creative.

Obama Reveals Important Content Marketing Lessons from Presidential Elections

Presidential campaigns are some of the biggest marketing productions in any country. Scott Aughtmon explores lessons learned from the 2016 elections as well as commentary from former President Obama.

Brand Storytelling: 4 Tips for Finding the Story Behind Your Business

Your brand story is your primary introduction between you and your audience, so it needs to be one heck of a story that answer the questions of who you are and what problems your brand solves for your audience.

Find your story and tell your story with the help of The Storyteller Agency. Contact us to start building lasting audience relationship through content marketing.



The Friday Fix - October 9, 2015

Are you feeling fabulous? Well, you should…not only is the weather cooling down and Honeycrisp apples are back in season, it’s Friday Fix Day! This week’s Fix is more chockfull of goodies than a trick-or-treaters loot bag on Halloween.  In today’s Fix, we’re tipalicious; we have tips on how to improve your storytelling as well as how to fix marketing mistakes. We also look at the human side of B2B (so, get ready to give your B2B the “Tin Man” treatment and give it a heart). There are a few 2016 predictions in this week’s Fix as well, and lo-and-behold, they’re all about storytelling.  So, grab a nice hot apple scone and a cup of your favorite caffeinated brew, and get ready to get Friday Fixed.

Improve Your Visual Storytelling, One Step at a Time

We’ve talked about visual storytelling, and in this article Jamie Heckler breaks down how to tell stories using visuals. Jamie employs a 5-step process or evolution (to use Jamie’s word) in which your visual storytelling evolves from Stone Age quality to an advanced wonder, if you will. Your ultimate goal? For your visuals to be defined before anything else. The way Jamie explains it, it looks so easy a caveman could do it.

No 2 Trend: What Brands Need to Know about Interactive Storytelling for 2016

Remember how last year, it looked like the theme for 2015 was going to be storytelling?  Were you hoping that the trend would fade out faster than everyone’s interest in Beanie Babies in the 90s?  Hopefully you weren’t because pundit Ted Karczewski asserts that better storytelling and visual storytelling will be what’s trending for 2016. In this article, he outlines how the world’s oldest means of expression will play a role in your 2016 marketing strategy. 

Moving from B2B to H2H

According to Devra Prywes, B2B marketers have the oh-so-thrilling task of making the mundane magical.  No sweat, right? I liken this to making the endless laundry one does as a toddler mom fun (oh, that sheet I just folded three times is a tent…again…seriously, only one of us is having fun). In this article, we discover the importance of moving from a B2B frame of mind to a H2H (human to human).  How best to do that you ask?  Through storytelling, of course!  So, embrace the sheet tent, read this article, and learn how to go from B2B to H2H (Sidebar: I really hope if a content marketing band comes out, B2B to H2H is their name…or at least the title of their freshman album.)

The New B2B Marketer has a Heart for Storytelling and a Brain for Business

In this article, Janet Armstrong tells an enviable story about a marketer of yesteryear who spent the better part of a year trying to come up with an ad for Heineken.  Toward the end of his wondering, he wandered to Morocco to drink beer and to think.  He eventually came up with a killer line, which stood the test of time.  Janet’s point (aside from the fact that copywriting used to be way, way easier) is that today’s demand forces the modern B2B marketer to be both heartfelt storyteller and savvy business bot (though preferably, still human).

6 Ways to Tell Stories with Data throughout the Customer Lifecycle

In this article, Alexandra Samuel steps up as a trend spotter claiming that data-driven storytelling is going to be the next big thing. Given that we often have more than one trend working at once, I think this is entirely plausible (also, I’ll point out that at the heart of every trend we’ve read for 2016 thus far, storytelling is there, drinking a Heineken from somewhere in Morocco and waving).   If you’re curious how this works, Alexandra uses examples from Allstate, IBM, Intuit, and others to make her point.  Check it out to see how data-driven storytelling is a tried and true method of achieving success.

21 Content Marketing Blogs You Should Read Everyday

I’m going to admit that I can’t envision a time when I will ever be on Michael Brenner’s level if he’s able to read 21 blogs per day, but you know what, hats off to the man (admittedly, I have a toddler, so I can’t envision a time when I’ll be able to go to Starbucks without screaming in the background).  I would feel good with five of these 21 well-spotted blogs.  Brenner’s blogs cover everything from research companies to tech firms to start-ups and of course content marketers.  If you’re bereft of blogs to read or want to know some that one of the pros has on his must-read list, check out this piece.

Amplify Your Content-Marketing Results by Using these 4 Simple Tips

We all know that content marketing success is defined by results.  We live in a results-driven world, and I’m a results-driven girl.  Hmm…that doesn’t sound right.  Anyway, I digress. In this article, Jonathan Lang discusses four means to boost your results. They are: map your strategy, evaluate what’s working, prioritize quality, and use paid outlets for outreach.

3 Ways Content Marketing Can be Used as a Sales Tool

Somehow, I almost feel like this article’s title promotes a taboo concept…selling? You’re supposed to be storytelling.  Well, sure, but as one of our pundits this week says, you have to have a business brain to go with that storytelling heart.  In this piece, not only does Max Christopoulos incorporate clips from Austin Powers and the Thriller video (he’s got my vote for president), he also makes salient points on how you can be authentic and use content marketing as a sales tool all at once. Make content a conversation starter, a momentum builder, and a resurrector.  Oh, and make sure you read this article for the details on how to make that happen.

In a Content Marketing Rut? Tailor Your Content to Your Customers’ Interests

So, what exactly is a content marketing rut and how do you know that you’re in one?  I consider it to be a situation where you’re doing the same thing day in and day out without seeing results, like when I kick-started my diet last spring and spent about a month running and eating healthily (wine is healthy, right?  I mean, grapes.).  For that very frustrating month, there were no results; however, eventually, I started to see results, and it was glorious.  In this article, Dan Steiner definitely wants you to be tenacious, but you also need to rethink your regimen if what you’re doing isn’t working.  Instead of treading the same trails, explore how you can do things differently. Dan advises being the first to post relevant content and initiating conversations as well as other approaches to get you out of your rut.

Content Marketing Does not Equate to Content Marketing Success

I know what you’re thinking, “Well, of course content marketing doesn’t equate content marketing success, silly.”  I thought the same thing when I read the title of Dee Stephens’ article, but then I started thinking…actually, many probably do feel that if they plug in all of the right components of a content marketing strategy that they’ll achieve content marketing success. So, why isn’t that how it works?  Well, to simplify, if you’re just plugging things in, posting on the Facebook without really knowing what’s going on, then chances are, it’s not working.  See what Dee has to say on resolving any disconnects in your content marketing and your success.

7 Marketing Mistakes Your Business Might be Making

In theory, content marketing sounds easy: create a plan that’s audience oriented and that reveals your brand identity in its most humanized light.  In reality, this is as easy as say, being invited to step in for Amy Poehler at the Golden Globes or having a good hair day when the humidity is 100% (both equally unlikely yet giddy-inducing in my world). It’s not impossible, but attaining such goals definitely requires focus and effort. In the case of your content strategy, you might not be having the metaphorical fabulous hair day because certain components might be missing.  Perhaps you’re not quite reaching your audience or your content isn’t as relevant as you think. Here, we’ve highlighted seven marketing mistakes you might be making.

Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn



7 Marketing Mistakes Your Business Might Be Making

Is your business reaping the benefits of its marketing efforts? Developing a successful marketing strategy is no easy feat and it sometimes requires a great deal of trial and error to get it just right. There are so many different pieces of the puzzle when it comes to building a strategy that is right for your business. The absence or failure of just one piece to that puzzle can throw everything awry. Today we are going to talk about some marketing mistakes that your business may be unknowingly making and how those mistakes could be affecting your success.

Misinterpreting Your Audience

Knowing your audience is a huge piece of the marketing puzzle. Who are you trying to reach and what do they want from you? Your answers to these questions need to be spot on in order for your marketing efforts to be requited. If you focus your marketing efforts on the wrong audience or you misinterpret your audience’s needs, your business will have a hard time generating any leads.

Failure to Think Outside the Box

When it comes to marketing, your business should always be looking for ways to improve and take your success to the next level. Just because your business is content in its efforts thus far, doesn’t mean that you shouldn’t be paying attention to the up and coming trends of the marketing world. Don’t be afraid to venture outside of the box and experiment with new and different avenues of marketing. Have you considered incorporating video into your marketing strategy?

Losing Your Brand Identity

While experimenting with different avenues of marketing is always encouraged, it is important to remain loyal to your brand’s identity. If you’re doing it right, your business should have a consistent voice and identity that is unique to your brand and allows your business to stand out from its competitors. When you spontaneously veer off of that course, it can cause your business to lose a certain level of credibility. Don’t let that stop you from experimenting with your marketing efforts – diligent planning is key when implementing new marketing strategies.

Publishing Irrelevant Content

Whether it be original or shared content, anything that you choose to publish and share with your audience should be relevant to their wants and needs. All content should be published with your audience in mind. If you start to spray out content that is irrelevant to your readers, you lose the likelihood that they will come back for more. Your goal is always to spark your readers’ interest, supply them with the answers to their questions and to become a source of information that they can trust.

Neglecting to Re-evaluate Your Marketing Strategy

A well-oiled machine requires servicing on a regular basis, right? Well, your business is no different. It is important that your marketing team schedule regular meetings to evaluate your marketing plan and make any and all necessary adjustments. This would be a good time to discuss the possibility of incorporating new ideas into your strategy, talk about new marketing trends that are on the rise and note which marketing efforts have been the most and least effective since your last meeting.

Not Measuring Your Success

So, how do you know which efforts have been the most and least effective? If you don’t know the answer then there is your first marketing mistake. Your business should be using tools for measuring the success (or lack thereof) of your marketing efforts. The results of these types of analytics are what you build your entire marketing strategy around. Google Analytics is a great place to start and is free to use. You will be amazed at the difference that incorporating analytics into your marketing strategy will have on your business’s success.

Not Putting a Face Behind Your Brand

Your audience wants to see the faces behind your business’s brand – the human side of your brand, if you will. This is what makes your business relatable and memorable to its audience. So, draw back the curtains and give your audience a peak into the people that work hard to make your business a success. Tell the story of your brand and the lives that live behind it. This is where the magic happens. 

Are you looking to shake things up with your marketing strategy? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to We can update you on the latest trends of the marketing world and help your business incorporate some new ideas into your marketing plan.