What better way to kick off the weekend before Independence Day than by freeing your mind with the Friday Fix? Today’s content marketing rundown is a good one with lots of insight on digital marketing, social media marketing, and genius storytelling tips. TGIF, and Happy (early) 4th of July, everybody! (waves flag)
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Happy New Year! It’s a new year and a new Friday Fix (what a great way to kick off 2016!). While we certainly enjoyed the holidays, it feels good to get back and to start anew in the kind of way that only January 1 can inspire. In this Fix, we hone in on key content marketing tips and trends for 2016. Think virtual reality, storytelling in social media, and content marketing via wearables. We also look at measuring ROI, content marketing resolutions to make (if you haven’t already), and what we can learn from Star Wars (because honestly, who doesn’t love talking about Star Wars). What a way to kick off the New Year! Here’s to the first fantastically Fixed Friday of 2016!
While you’ve probably had your fill of forecasts and tips for 2016, make room for Manjunath Padigar who’s been featured in CMO Council’s “100 Most Talented Marketers.” In this piece, Manjunath reveals that our collective attention spans have dropped from 12 seconds to 8 seconds. What this means is that you have 8 seconds to grab your audience’s attention (um, no pressure, right?). So, what are the three key strategies for achieving mission impossible? Videos, new distribution channels, and virtual / augmented reality content are Manjunath’s picks. Read on to see how to make them work for you.
A couple of the Friday Fixes between December 2015 and now have preached the virtues of virtual reality, which is primed to be the “it” technology in 2016. If you read the previous pundit’s article (Manjunath’s), then you know that the content of Nick Ochoa’s article is extremely relevant and important. In it, he talks about social VR, how VR is going to go beyond gaming (even though this will be Sony’s year for the plucking), as well as the fact that investors are looking at VR and increasingly saying, “Take my money.” Definitely read this piece for the details as well as Nick’s other key points regarding VR in 2016.
So, we all know that storytelling and social media marketing are kind of a big deal. Jane Danes acknowledges this while pointing out that your standout moment could come from storytelling on social media. Why? Because of the virtues of storytelling, which is that it produces experiences through a unique message while meaningfully connecting to the target audience, which in turn encourages sharing.
Dan Shewan’s article is pretty simple but super valuable; he (and hopefully others or some kind of aggregator) has taken the time to consolidate the top 13 most valuable content marketing advice B2C has to offer. While seemingly common-sense in nature (i.e., “only publish your very best material”), we’re all aware of the times we shirk the best practices in favor of what’s fast or what’s easy or whatever. Other tips are useful for decision-making; for example, “accept that not all content has to tell a story.” Trust us; Dan’s not bashing storytelling, but he makes valid points on how to know when to do what in this tip as well as the others.
One of the most anticipated new products of 2015 was the Apple watch, which didn’t perform quite as well initially (thankfully, it didn’t blow up like those Hoverboards), but advances in innovation and lower costs will rectify those hurdles. this along with other wearable technologies have created new horizons for content marketers per Taylor Mallory Holland. With wearable devices expected to reach 173.4 million units by 2019, this is a market worthy of everyone’s attention. Check out this article to read up on existing cutting-edge trends for wearable technology (like Nike’s data-based storytelling).
It may be a new year, but I’m still such a sucker for admiring successful content marketing campaigns. In this piece, Darryl Gordon vets the branded content from 2015 and analyses how they were able to make those deep, enviable audience connections. Darryl’s picks are Starbucks’ “Meet Me at Starbucks”, Intell & Dell’s “What Lives Inside”, Always’ “#LikeaGirl”, and Honda UNI-CUB’s “I Won’t Let You Down.” Check out what each of these four did right in 2015 and consider how it can influence your 2016.
While the New Year is a great time to clean the slate and start anew, it’s also a great opportunity for reflection and consideration of what the previous year yielded and what kinds of changes are afoot. In this article, Megan Costello interviews five agency executives from around the world to reflect on 2015’s biggest challenges and opportunities as well as what they’re most looking forward to in 2016.
You may have already committed to hitting the gym more often, but have you made your 2016 content marketing resolutions yet? I know the ball has already dropped, and January 1 has already gotten underway, but it’s not too late to jot down a list of commitments for your content marketing in 2016. To help you out, rugged startup pundit and male model (I’m guessing) Mike Templemann proposes six resolutions that we all should make. For example, “I will post on my blog more frequently,” as well as the important corresponding resolution, “I won’t wait until the last minute to come up with blog post ideas”. Well…let the content marketing self-improvement begin.
I know our last Fix had lessons from Star Wars: The Force Awakens, but there really are a lot of important things that can be gleaned from the story franchise that’s spanned three generations. In this article, Armando Roggio hones in on the main film feature that content marketers can use (which is what I also identified because Armando and I think like twinsies when it comes to Star Wars), which are the virtues of recycling content; if you saw the original Star Wars and recently saw The Force Awakens, then you know how robustly the new film paid homage to the first film’s original plot and structure while advancing the story’s overall direction and focus; as a fan of the original trilogy, I was pleased with the new film. Other take-aways include answering questions, engaging the audience, and encouraging content-sharing.
Okay, let’s pause reminiscing on Star Wars for a moment and zero in on Andy Preisler’s main point, which is that if you’re not measuring your traffic, you’re losing audience members (eek!). After all of that hard work you’ve been doing to get them, this is the last thing you want, so use the Force and Andy’s well-appointed strategies and start measuring your ROI.
So, fun fact about our agency, we hate marketing, which we realize is a bit unconventional to say as a marketing agency. What we mean, though, is that we’re not into pushing products onto audiences. Remember when you were a kid and your mom still picked your friends? How many of those blossomed into lasting relationships? We’re guessing not many. We prefer a methodology that’s similar to how we like to make friends. We meet, we share stories, we get to know each other, and then we decide we can’t live without each other. It’s a beautiful thing. What’s even more beautiful is that even if you’re not sure you have the kind of story that can be used to build relationships, we’re here to prove that you do.
Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.
Connect with Amy: LinkedIn
Happy Friday, folks! Can we all just have a moment of silence and be thankful for the first Friday of fall? And not only is it the first Friday of fall, but it’s also the last Friday of September, meaning that our favorite month is right around the corner. Bring on October! We’ve got some great stuff for you in today’s Friday Fix. We’re still encouraging everyone to start planning their marketing efforts for the New Year, we’re still cheering on video marketing, and we’ve got trends for days that are coming up in the marketing world. Start your Friday off right and dive in and get your Fix!
Everyone seems to be in agreement that it’s time to start planning your marketing efforts for the year to come. In this article, Paul Schmidt talks about some key elements to developing a content marketing plan. You may think that you already have a fool proof strategy for your business, but this article may provide unique insight that could give your strategy the competitive edge that it needs.
Ok, so we have talked before about how video is one of marketing’s most successful weapons, but in this article, Dan Reid talks about a different element of video marketing – interactive video. He talks about the fact that while consumers may prefer video over text and images, the challenge remains to seal the deal and generate leads. So, what is interactive video? Exactly what it sounds like it would be – video that engages its viewer with overlaying call-to-action buttons and interactive features that lead viewers in the direction that you want them to go.
Snapchat continues to pop up in the news of the marketing world. What started out as an app that seemed to only be geared towards teenagers, has now become an outlet for major brands to incorporate storytelling into their marketing strategy. In this article, Madalina Ciobanu talks about some of these major brands that have jumped onboard the Snapchat bus and are now reporting that utilizing Snapchat has actually been a valuable lesson in storytelling for business. It has taught them to explore different elements of storytelling and implement those elements in a creative way.
In this article, Lynette Saunders is giving us a lesson in the golden rules of content marketing and we think that she is spot on. I mean, you better be if you are going to throw around the term “golden rule,” right? We all learned early on in life that the golden rule is above all other rules, and when applied to the world of content marketing, Lynette clearly knows what is most important – your audience. As you go through her list of rules in the article, you will notice that there is a common denominator – the audience. You will have to read for yourself, but she makes it clear that knowing, analyzing and catering to your audience is the ultimate golden rule.
When you run your own digital marketing agency, you best be able to stay on top of marketing trends. Shayma Hyder, founder and CEO of the Marketing Zen Group, does just that and she is letting us in on what she thinks is to come in the marketing world. She attended Cannes Lions and came away with a lot of trends to report on. She talks about how data and creativity need to become fast friends, the need for content is here to stay, and how vulnerability can be a good thing for brands. You won’t want to miss this one, folks.
We are going to continue talking about video marketing until its importance is ingrained into your brain. According to Krystal Overmyer, there is good news and bad news when it comes to video marketing strategy. The good news? The effectiveness of video marketing is skyrocketing for companies that are getting it right. The bad news? Nearly half of the companies that are incorporating this into their strategy, report that developing a successful strategy for video marketing is still a huge challenge. Krystal is here to help though, offering advice on building a successful video marketing strategy, so you better listen up!
If you are considering incorporating video into your marketing efforts, (which, why wouldn’t you be?) it is important to stay on top of the latest trends. Nancy Liberman paints a pretty picture of what’s going on in the world of video marketing right now, and if you weren’t convinced to hop onboard before, you will be after reading her article. For starters, did you know that Instagram now allows companies to upload 30 second videos? We recommend reading this article to find out other ways that video is taking the world by storm.
As we stated in one of the previous articles, the need for content isn’t going anywhere. However, the need for QUALITY content is very real. If you are publishing the wrong kind of content, you are doing yourself, or your business any favors. This article points out the importance of providing your audience with the right content. What makes content, good content? This article has all the answers.
Kathryn lives in Santa Rosa Beach with her rescue dog, Luna Girl, and enjoys living just a few miles down the road from her sister, brother in law and 3 nieces – to whom she is known as ‘Kit Kat.’ Her happiest days are spent with all of the loves of her life – her family (Luna Girl included), her cherished friends, and music – relishing the simple life. Kathryn borrows her mantra from John McLaughlin, who said, "Only in spontaneity can we be who we truly are."