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The Friday Fix: June 9, 2017

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The Friday Fix: June 9, 2017

It’s Friday, glorious Friday! Time to distract your work-weary brain with the Friday Fix, our weekly run-down of what’s up in content marketing. Find out how to rock influencer marketing, why millennials love food chains, and how to kick your blog into gear with storytelling.

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The Friday Fix - May 15, 2015

moniquelund.com

moniquelund.com

Happy Friday Fix, good people!  It’s hard to believe we are halfway through May and presumably churning the wheels away on some snazzy Memorial Day content (I know, you’ve barely recovered from celebrating your Mother’s Day marketing success).  But, here we are.  This week, we look at the future of content marketing along with what is most relevant.  We also share insight from a couple of pundits who point out the obvious; however, it’s an obvious that we all need to be in on (like, how many outsiders do you have on speed dial?), so, grab a cup of coffee and strap in.  It’s Fixin’ time.

 

The 1% Rule of Content Marketing

In reading the title of Quinn Whissen’s article, you’re probably wondering what 1% Is being referred to.  In this case, Quinn’s point is that if things aren’t going the way you want, tweak it a little here and there over the long term for major change.  So often, advisors want drastic change for drastic results, but just like say, adding crunches to your morning routine, and then you add some pushups, and then maybe some jumping jacks…you’ll start to see results if you keep at it. 

 

A Glimpse at Content Marketing’s Future

thenextweb.com

thenextweb.com

The picture Dennis Shiao paints of content marketing’s future status quo is both expected and utterly mind-blowing.  He describes a world in which youngsters will be able to create quality content \without so much as a flick of the wrist from their smartphones.  In this world, even though the same content rules apply, there are some variables.  I say this is expected because technology and its integration into our youth culture are inevitable.  I say mind-blowing because I remember when camcorders were the size of KitchenAid stand mixers, and that was pretty darn savvy; though, no one was using those behemoths to create content (to get Suzanne Somer’s biceps of steel, maybe).  So, yeah, the future is full of (almost scary) possibility.

 

The Six Key Players on Your Content Marketing Team

Sandra Gudat’s article is simple but essential.  She starts by pointing out the known factors, like that with great content comes great influential power.  The thing is, to harness that power, you need a great team, so who should be on your team? Round up the usual suspects…the CCO, the ME, the Creators…really, see who Sandra says you need on your team and what role they need to play because when each piece of the puzzle fits, suddenly you have a picture and it’s usually called ‘awesome content’.

 

Why Outsiders are in for Content Marketing

Andrew Martin hits it out of the park with this topic because it’s something that people are doing that pundits aren’t really addressing yet, and that’s getting outsiders to be insiders.  Outsiders are folks who are savvy about a community (or whatever the marketer needs, really); however, outsiders generally have no other content marketing training or skills.  Despite that, these outsiders serve a pivotal role in helping marketers produce genuine content.

 

4 Great Content Marketing Examples in 2015

So, we are almost halfway through the year, which means that at this point, we should have some stellar examples of who’s doing content marketing right, and how they’re nailing it.  Thank you, Armando Roggio for delivering our first notable list of the year with a truly fab four in content marketing.  These four are handling their content marketing so well and seemingly effortlessly that it makes you feel like you should be able to mimic their success with similar, immediate results.  Keep in mind that great content is multi-faceted and that there’s never going to be a one-size-fits-all fix, but these are definitely inspired stories.

 

Content Marketing Beyond the Written Word

nofilmschool.com

nofilmschool.com

Kelly Meeneghan plays on this whole content evolution concept, pointing out the significance of going beyond writing.  So, we all know –based on previous posts if nothing else—that video and images and other types of visual media are critical in content marketing.  So, what’s new?  What’s happening to writing?  The short answer is that it’s not so much that anything’s new; it’s just the way to look at it.  Given that, check out Kelly’s article and get the full scoop. 

 

Inconvenient Marketing Truth: ROI is Up to You

Ruben Sanchez’s article title alone makes me want to pull the blankets back over my head and pull on my headphones and be like, “But, Mom!”  Alas, I’m adult-like now, and I don’t own headphones; instead, I’ll read Ruben’s article ad face facts that what happens in terms of my content marketing, how it’s measured, and the accuracy of those activities is on me. 

 

How to Turn Content Marketing into Conversations

Beth Rimmer makes such an obvious point in this article that it’s a shame it hasn’t been articulated before (though, Beth does it beautifully).  We always talk about reaching our audience and communicating with them, but looking at it like it’s a conversation just sheds a new light onto it because in a conversation, there’s the listening component.  Does your audience feel like you’re listening?  How can you tell?  Not sure?  Read Beth’s article and listen up; it’s good stuff.

 

Content Marketing Lessons from the Food Babe

blondeseatclean.com

blondeseatclean.com

So often, our lessons come from people who are doing it right or wrong, and usually, they’re major companies, but Annie Zelm goes awesomely rogue this week with a look at the Food Babe, a person who is tantamount to a career blogger who is loved and reviled with equal fervor from multiple parties and types of parties.  Despite her fans (or lack thereof), she’s intuitively gotten content marketing down, so what’s she doing right?  Check out Annie’s article for the specifics, but I’ll give you the main thing: she’s honestly fighting for something she believes in, and wrong or right, genuine integrity is quality content money just can’t buy.


10 Tips in Link Building and Content Marketing

Loren Baker’s piece takes us away from some of content marketing’s more organic aspects (i.e., storytelling for the sake of storytelling) and reminds us that there’s a business to this at the end of the day, so in addition to being honest and genuine, you also have to be intelligent.  Loren’s piece looks at the requisite activity of link building and provides tips on making it happen.  


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

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The Friday Fix - April 3, 2015

Today is Good Friday, and it is a good Friday indeed given that it’s also Friday Fix Day!  You may want to put on your thinking caps because this week, we get into some psychological principles as they pertain to content marketing from ideas on selling to why snug deadlines can indeed be a good thing.  We also explore two authors’ tips on how to effectively employ a mobile marketing strategy.  By far, my favorite post of the week is the one that vindicates grammar aficionados as it is revealed that bad grammar really can hurt you.

Is Poor Grammar Killing Your Content Marketing?  Study Says 69% of Brands Fail to Make the Grade
You know how your friends sometimes pick on you for being a little crazy about grammar?  Well, Amy Gesenhues is here to vindicate you because poor grammar and writing quality seriously negatively impacts an audience’s reception to your product.  Specifically, they start to lose trust in your brand, possibly because they feel that the lack of attention to detail and to quality transcends into the product or service provided.  It’s not a logical sequitur, but it’s how people think; thus, if grammar isn’t your thing, hire someone for whom grammar is their thing. 

Very Tight Deadlines will Improve Content Marketing
I wasn’t sure what Graham Jones was going to provide to support that tight deadlines are indeed advantageous, but he explains that without letting our instincts and subconscious brain take over every so often, we tend to hesitate and not act at all, which leads to no content for many.  Graham further supports these ideas with a bit of psychological analysis and with evidence from the quality of work that journalists –who chronically work on deadlines, produce.  So, take Graham’s challenge by putting yourself on a tight deadline and see what happens.

Photo source: Wikipedia

Photo source: Wikipedia

4 Psychological Principles that Will Make You Better at Content Marketing
Speaking of the role of psychology in content marketing (from the stand point of the content creator), Kelsey Libert provides advice on how to glean better results with your content marketing pitch to others.  The first two principles are freedom of choice and paradox of choice.  See what Kelsey says to understand when it’s best to use each, and to see what the other two selling principles are.
 


Content Marketing’s Growing Popularity Creates both Difficulty and Opportunity
In this piece, Kyle Harper explores where content marketers stand on the issues (what are their primary concerns?  What are the greatest challenges, etc.?).  Using a survey from Ascenda2 as support, Kyle provides what’s normal by the numbers and concludes that both targeted branding and outsourcing content are important for overcoming challenges.  Read on to see how he draws that conclusion. 

Content Marketing? 3 Things You Should Write Before Your First Blog Post
Casey Wright reminds us that content marketing is about more than just jamming out a relatable blog post; in fact, it’s more than just having an editorial calendar.  Casey says that you also need a syndication roadmap and sales funnel in place before hitting the pedal.  He makes a compelling case for these points, possibly the best of which is the unstated on in that by having these three things in place, you’re not wasting precious time or content.

5 Tips for an Effective Mobile Content Marketing Strategy
I know in the past, Friday Fixes have highlighted pundits who’ve talked about the prevalence and importance of mobile content in this day and age.  Steve Olenski brings the subject back into focus with ways you can make your content work with mobile technology.  This means having a quality product accessible around the clock on any mobile device because as Steve points out, people are on their phones 24/7, so it’s essential to produce quality all of the time.

iPad

5 Steps to Kickstart Your Mobile Content Marketing Strategy
Speaking of mobile marketing, Marla Schimke also chimes in this week but with a slightly different approach to success than Steve Olenski.  In this piece, Marla focuses less on making sure technological aspects of the mobile strategy are in place and more on the branding and audience outreach aspects.  That said, both Marla and Steve highlight the importance of constant access via quality technology, which kind of makes you think that they might be onto something

#Marketing 101: Developing a Content Marketing Strategy
Whether you’re new to content marketing or just want a refresher, Michael Davis takes you back to school in this week’s post on developing a content marketing strategy.  As with the relevance of mobile marketing, we’ve also talked in past Fixes about the importance of a content strategy (which is different from content marketing).  In this post, Michael breaks down the process; he provides examples and rationale for the importance of each stage concluding with the essence of a cohesive effort. 

The Content Marketing Industry Blurs the Line between Traditional Media, New Media, and Brands
Starting with a reflection on what publishing and brands used to be like and transitioning into how publishers are branding and brands are publishing, Joe Breed effectively captures the thrilling madness that is the state we are in today.  In today’s content culture, the mold has been shattered, and the result is a refocus for media companies and brands that are now their own content-creation hubs.  See what Joe has to say on the establishment and future of the new status quo.

Content Marketing is NOT about Content
Bryan Del Monte’s article is as disruptive as his pieces title, which claims that content marketing isn’t about content; it’s actually about media and the ownership of media. Bryan passionately argues against renting or borrowing space; he explains how ownership (an example he uses is that John Deere owns agricultural machinery) has a larger more lasting impact than any kind of ad campaign.  Further, he explains why certain brands (like Apple) simply cannot be displaced among their audiences by certain brands.

The Eight Most Powerful Types of Visual Content Marketing
From infographics to videos to images, visuals play a significant role in content marketing, as we’ve discussed in the past.  As Bryan Del Monte points out, our brains are able to process images that we see for mere seconds; these images have a huge impact, which is why visual content marketing can often play a greater role than text-based content marketing.  So, what are the great eight in terms of visual content marketing?  Click to find out.


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect.

Connect with Amy:  LinkedIn

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