Viewing entries tagged
power of storytelling

The Friday Fix - March 3, 2017


The Friday Fix - March 3, 2017

It’s the first Friday of March, and while we’re not ready to spring ahead an hour, we are ready to spring into this week’s Friday Fix, which is our weekly review of who’s saying and doing what in content marketing. Boing!

Content Marketing and the Power of Storytelling

Storytelling is a critical component of your content marketing strategy. Dan Purvis explores how all of the pieces that make up the word content marketing must come together to form a complete picture; he calls this your content marketing jigsaw.

Your Content Strategy Needs a Villain

Take it from Krystal Overmyer that content strategies, like other tension-filled stories, need a villain, and no, she doesn’t mean Ted from finance who keeps trying to slash your marketing budget. Villains are obstacles for your brand to conquer and are part of the reason your audience gets on board with team hero, so it’s time for you to cast the role of nemesis in your brand’s story.

Digital Storytelling Lessons from Charismatic Scientific Storyteller Chris Hadfield

With nearly 35 million views, astronaut Chris Hadfield is onto something as he uses digital platforms to inspire new generations about space. Nicola Brown explores what Hadfield did and suggests marketers get into a Hadfield mindset every day.

User-Generated Content – More Than Customer Reviews

Ben Dickens’ definition of user-generated content (UGC) is “authentic content generated by users in connection to a brand”. It’s goes beyond customer reviews and is something that marketers should explore.

Did Walmart’s High-Concept Short Films on the Oscars Work?

Tim Nudd explores Walmart’s deviation from its traditional advertising campaign in favor of giving brand storytelling a shot. Different directors made three short ad spots. Two were more on point with their stories while one missed the mark due to being more about “things” than concept.

How 5 Brands are Using Ads on Instagram Stories

As we’ve already revealed, Instagram Stories is making waves. Grace Caffyn looks at how Airbnb, ASOS, Maybelline New York, Bacardi, and Louis Vuitton France are slaying their storytelling on this platform.

How Video is Changing the Game for Content Marketers

Apparently, we watch 6 billion hours of YouTube per month. That’s a lot of video. Jeremiah Owyang explores current video trends content marketers should embrace such as: educate trumps entertaining, social media is important, and more.

Content Has Never Been More Important, Mobile World Congress Panelists Say

There are a lot of take-homes in this piece by Virginia Backaitis. As we look at the importance of content, we also get some critical lessons such as the fact that live broadcasting alone isn’t enough; there has to be a story there for engagement.

Fake News vs. Content Marketing: 4 Ways to Fight Back

The proliferation of fake news has done serious damage to content marketers’ ability to build audience trust. Alex Thorne-Large provides four strategies for fighting back against the fake news epidemic.

21 Effective and Useful Content Marketing Tips

While there is no one quick-fix approach for content marketing or a guarantee that following all of the tips just right will boost your brand into the stratosphere, You can never learn enough, which is why Warren Knight’s tips are just what you need to read.

7 Mistakes You are Making on Your Company Website

Your company website is the first thing visitors see, so it has to make a great first impression, have a clear call to action, and be easy to navigate (among other things) to engage audiences. Websites that don’t lose customers. Does your website show your brand’s best side?

Story is at the heart of any content marketing strategy. If you need help tapping into your brand’s story or finding ways to share that story in a meaningful way, contact The Storyteller Agency and let our talented team give life to your story.


The Friday Fix - February 10, 2017


The Friday Fix - February 10, 2017

It’s finally Friday and time for the Friday Fix, which is our weekly run-down of who’s saying what about content marketing, what’s trending, and what you should and shouldn’t do to rock your content marketing strategy. So, pull up a chair, grab a coffee, and get your fix on.

Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017

Some of the best stories in marketing have descended from the glorious clouds of past Super Bowls. This year was no exception. Taylor Holland takes a look at the examples of cause marketing and storytelling that won this year’s Super Bowl content.

The Power of Storytelling

You know storytelling is powerful, but do you know why? Do you know how to use it to build trust and a genuine audience connection? Beth Walker’s article covers those things while also explaining what the “golden circle” is and how to use it to tell your story.

Empathy in Consumer Psychology: What It Does (and How to Get More of It)

Empathy is our ability to feel by relating someone else’s experiences to our own. Bethany Johnson explores the power of empathy in detail and shows why empathy is something you want in your content storytelling.

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [Podcast]

National Geographic Travel has over 25 million fans on social media for a good reason; their amazing images combined with interesting stories are riveting. It’s simple and straightforward, but it’s powerful. Hailley Griffis breaks down the lessons and how you can apply them to your content storytelling strategy.

Content Marketing Veterans Weigh In: B2B Marketing Lessons to Apply in 2017

Even though there’s always room to learn through trial and error, we’ve reached a place where folks have years of experience and wisdom. Dana Harder talks with a few of those and imparts lessons to apply to your 2017 B2B story and strategy.

5 Content Marketing Ideas for March 2017

If you’re dragging your creative feet coming up with content marketing ideas for the month of March, borrow from Armando Roggio’s list of five ideas for March 2017. Roggio suggests starting a podcast, telling a business story, playing with St. Patrick’s Day, and more.

Marketing Services: Branded Content in the Age of Ad Aversion

Ad aversion is real, and it’s possible that it’s cramping your content’s style. Of course, it’s possible to work around that. Becky Peterson shows how Onion Labs and Condé Nast 23 Stories are able to sell content marketing to advertisers.

Is a Slow Content Marketing Movement the Future of Your Content Marketing Strategy?

If the axiom that every action merits an equal and opposite reaction, then Nicola Brown’s suggestion that a slow content marketing movement could be on the horizon, and if it’s anything like the picture Nicola paints, it really could take off.

5 Steps to Future-Proof Your Marketing

Brian Honigman starts by saying what we’re all fearing, which is falling behind in the ever rapidly-progressing world of content marketing. Worry not for Brian explains what future-proofing is and how to create a future-proof marketing plan.

This Millennial Content Marketing Boss Has 5 Great Tips to Create Excellent Branded Content

You won’t find too many 26-year-olds at the top of the content marketing food chain, but Yi Wen Chan, founder of Singapore-based content marketing platform Bolt, isn’t ordinary. Joe Escobedo has the story on Chan’s top five pro-tips for branded content.

Want to learn more about what content marketing can do for your business? Contact The Storyteller Agency to get the story on what content marketing is and what services we provide.



The Friday Fix - September 2, 2016

At the risk of “belaboring” the point (get it, because it’s Labor Day weekend?), it’s Friday and thus time for the Friday Fix, which is our weekly run-down of who’s saying what about content marketing. In today’s Fix, we talk about fixing problems with social media marketing as well as your content strategy. Additionally, we delve into the power of storytelling and how it cuts through digital clutter. We also look at visual storytelling tools and at the marketing potential of Snapchat. All in all, it’s a great day and the Friday Fix is a great way to kick off the weekend holiday. Happy reading!

Once Upon a Profit: What Sellers Need to Know about the Power of Storytelling

Mark Godley isn’t telling us anything new with the fact that stories are emotive and have the ability to not only be memorable but also to build relationships; however, then Mark proves his point by sharing a story about the time he accidentally sunk a fishing lure into his brother’s head when they were young (oops) and the subsequent (hilarious) retrieval.  Is it cliché to say that we’re hooked? Mark’s story makes his point before he goes into the rules of storytelling which include being honest, intimate, and fitting the situation. Well played, Mark, well played. Also, we hope your brother’s okay.

The ‘Once-Upon-A-Time’ Strategy: Retailers Bet on Storytelling to Bypass Digital Clutter

For anyone who dismisses the ability for stories to translate into sales, Barbara Thau’s article is a must-read. In this piece, Barbara speaks reverently about the importance of stories in our lives while also revealing an experiment conducted by Marketing Insider Group where 100 creative writers created stories about $129 worth of items that were then listed on eBay. Thanks to the stories, the “test yielded a net profit of $3.6 million. One $1.49 paperweight later sold for $197.50” because of the story attached to it.

3 Non-Manufactured Storytelling Techniques that Make Readers Take Action

Per Elisabeth Erskine, audiences are highly-discerning, which is why stories have to be so well-told that they compel audiences toward action, not demand it.  Though it takes skill to tell a truly great story that is emotionally evocative, there are some good strategies for calling readers to act that are more compelling than commanding such as calling for action at the story’s height, creating a lifestyle that speaks for itself, and inspiring action through a cause-based social media campaign.

7 Tools You Need for Visual Storytelling

Chances are, you weren’t a photography major; however, you still need to be able to take fantastic photos for visual storytelling (if you don’t know why, please call us, and we’ll get you in the right “frame” of mind…get it, like pictures?). All kidding aside, in this article, Katy Katz gives the details on seven visual storytelling tools that can help make your audiences’ heads turn.

11 Ways Business Can Take Advantage of Snapchat’s Marketing Potential

This collaboratively written piece by the Young Entrepreneur Council reveals all that is glorious about Millennials’ favorite social media tool, Snapchat. Key among these benefits are: storytelling and tracking, an increase in employee engagement, productivity, networking, building trust with customers, and more. Basically, what the YEC is saying is that even if you think that Snapchat isn’t for you or your audience, you should check out the platform because, well, you might be surprised by engaging your audience in a different format and / or by attracting a new audience all together.

What No Man’s Sky Teaches Us about Digital Storytelling

Kyle Harper touches on several critical points that would behoove anyone wanting to succeed with content marketing to be mindful of.  He focuses on the initial inspiring success of Hello Games’ approach with their video game, No Man’s Sky. Using persuasive video and digital advertising, the small-studio game was able to garner a lot of excitement. They used social media, blogs, and Q&A to their advantage, and then…well, let’s just say that the product failed to deliver on its many promises, which resulted in not only a lot of returns but also a potentially permanent loss of audience trust.

What Mind-Controlled Drones Mean for the Future of Digital Marketing

In this article, Nicola Brown reveals that the previously sci-fi-only concept of mind-controlled drones has just entered the realm of reality (chances are, you probably don’t even have a regular drone yet). Anyway, drones are great for capturing video and photographs from an aerial POV, but this new latest advent will likely translate in how our audiences and we interact with content. Nicola projects that human-computer interfaces will lead to a more fluid and changeable storytelling landscape.

5 Content Marketing Trends to Plan Your 2017 Budget

It’s officially the last month of FY 16 and whether you operate on the fiscal or calendar year, it’s time to get your priorities in order for 2017. In this article, Jon Simmons provides five key trends to be mindful of as you plan your 2017 content marketing budget. The trends are: live stream video; newsletters; storytelling; native advertising; and virtual reality. Jon explains what each trend is and why you should invest in it.

How to Fix a Content Marketing Strategy Problem

In the same way that you have a business plan, you should also have a content marketing strategy. Your strategy guides and coordinates your content marketing activities and ideally navigates your ship toward the shores of success; however, if the compass (strategy) is broken, then you’re just going to drift along until a shark eats you (best-case scenario, we assume). In this piece, Gavin Drake focuses on how to fix a sinking strategy to ensure you do more than idly coast along.

6 Ways the Olympics Won the Gold in Content Marketing

Okay, we know you don’t have an Olympic-sized budget to pull off content marketing wins on the same level as the Games, but that doesn’t mean you can’t adapt some of their strategies for your purposes. In this run-down, Ryan Buckley highlights some of the ways that Olympic content marketing took home the gold.  Storytelling through re-tweets, inspiring through video, and addressing social issues with blogs are just a few things that earned top marks.

Mistakes Your Business is Making on Social Media

There’s no question that a social media strategy is essential for your brand’s voice and reach; however, there is a method to the social media madness in that there’s a right way and a wrong way to do social media. For example, posting too often or posting everything you stumble upon can actually do your brand more harm than good. Check out this piece to learn key tidbits such as why quality usurps quantity, why you need to have a clear voice, and why all of your social content doesn’t have to pertain to your organization’s services.

Avoid making social media and content marketing mistakes; contact the experts at The Storyteller Agency who care about telling your brand’s story in an authentic voice that’s true to who you are.