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storytelling with Snapchat

How to Use Social Stories


How to Use Social Stories

Don’t suffer from fear of missing out when it comes to using social media stories to boost your brand’s engagement game; learn how to use stories on social media. SnapChat, Instagram, Facebook Stories, and Twitter moments...are you ready to tell your story?



The Friday Fix - March 11, 2016

What’s fun, fabulous, and totally fixed?  Fridays around here at The Storyteller Agency, that’s what.  It’s a particularly happy Friday because it’s the Friday before daylight savings time.  Hooray for extra sunshine and for that “Turn Back Time” Cher meme that’s been circulating the Facebook (yeah, I said “the Facebook”, which signifies that I’m over 30, that I have kids, and that I’m therefore on a spiraling trajectory to being patently uncool in 10 years).  I digress, speaking of Facebook, this week’s Friday Fix delves into how Facebook marketing videos are tuning out TV as well as why you should hire journalists to handle your content, how to tell your unique story, and much, much more.  So, keeping in mind that you’re about to have an hour to spare, check in…it’s Friday Fix time!

How to Tell Your Unique Story

Bryan Kramer starts this article with a Phillip Pullman quite that essentially puts stories on the same survivorship scale as food, shelter, and companionship to which we say, “Preach.”  Stories are a critical part of our hardwiring and are actually critical in advancing us as a society (um, awesome?).  I guess what’s being said here is that stories are critical to you and your evolution as a brand. The great thing is, we all have a story to tell (true story), and while tapping into your unique yarn can pose a bigger challenge for some than others, Bryan delivers on some well-spotted how-tos of storytelling.

Six Good Reasons to Hire Journalists to Create Your Content

We’ve all heard from at least one good buddy that journalists are the cream of the crop when it comes to delivering killer content, but the question is why?  Other than the fact that they’ll seriously work for next to nothing (I’m kidding…pay your journalists well, and they’ll deliver the goods), Jeff Hinkle has six very good reasons for hiring journalists, a list that includes journalists’ skills in instant engagement and their unique ability to think like your audience.  Check out the rest of Jeff’s article for more on why journalists are A-list talent at writing content.

Media Column: How The New York Times Has Turned ‘Paid For’ Content into a Lucrative Art

You may read “paid for content” in the title of Ian Burrell’s article and think “advertising”, but what we’re actually looking at is evolutionary content.  The article looks at Orange is the New Black and T Brand Studio’s role in creating content that somehow rides the fence between native advertising and editorial content.  Other examples and how they’ve managed to transform the nature of paid for content are discussed in the article, and the takeaways (and the potential) are nothing shy of fascinating.

How Facebook Marketing Videos are Tuning out TV

John Montesi proposes a pretty wild prospect (at least for those of us in the 30-and-up crowd), which is that Facebook may usurp both YouTube and TV as the place for video.  The reasons (Facebook algorithms and volume of users) are seemingly simple; however, there’s more to it than that, which John covers in this piece.

Content Marketing is Simply Storytelling for the Digital Age, Right?

Andy Williams kicks into this article with the super-salient observation, which is that we consume media via technology. He reveals that 54% of us prefer web surfing over book reading (ouch) and that half of us check the phones at least 50 times a day (I’m pretty sure I’m guilty on this charge).  His point isn’t to shame us into picking up a paperback; he’s just making a compelling argument toward audience-centric digital storytelling (I skipped the details on how he makes that leap, so you’ll be more compelled to get online and read Andy’s story.).

How MeUndies Gets People to Buy Products through its Snapchat Account

If you’re a regular Fix reader, then you’ve seen our coverage on the prevalence of Snapchat (numbers don’t lie) as an innovative force in terms of social content.  What this article by Tim Peterson fixates on is how one brand (MeUndies) has used Snapchat not only to flash its underpants (relax, that’s one of their products) but also to sell regular casual wear.  It’s a strategy so simple, you won’t be able to believe it’s not butter.  Wait…wrong product, but you get the idea.

Your 6-Point Spring Cleaning Content Marketing Checklist

I’ll be the first to admit that my desk looks like a landfill 99% of the year –not with trash, just clutter, but I’ll also be the first to admit that I love a good spring cleaning.  There’s nothing like a little tidying…a little refresh to get the wheels running smoothly.  In this piece, Quinn Whissen proposes doing just that but with your content strategy. 

5 Smart Ways to Find Content Marketing Ideas

The title of Aki Merced’s piece struck my funny bone because I’d like to see the companion article: “5 Idiotic Ways to Find Content Marketing Ideas” because is there such a thing, and if so, are we falling victim to those follies?  I digress.  We are all –at times—absolutely uninspired, so where do we turn for inspiration?  In this article, Aki highlights five areas, which includes social media, Google News, social listening, and others.

Content Marketing: Downtime is Golden Time

If you could literally hit a homerun by being on-point, then Kenneth Hein nailed it in this article in which he describes the precise timing in which B2B execs actually sit down and read stuff; it’s during their downtime.  It’s those precarious moments when they’re most vulnerable…not on the hunt (i.e., just after the wake up or are at the airport on a layover, or (dare I say it) hiding in the bathroom for five minutes of chill time).  So, how do you reach these folks in the handful of minutes where you actually have a shot?  Read Kenneth’s article to find out.

4 Essentials to Wring Results from Your Content Marketing Budget

Recent reports have indicated that there’s more revenue going toward content marketing budgets now than ever because duh.  But, all of that aside, let John Rampton highlight what you absolutely should be getting from those hard-spent content marketing dollars (for example, budget by customer journey versus channel and allocate by channel).  John details the specifics in the piece as well as two other essentials to wring.    

Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn



The Friday Fix - September 18, 2015

It’s Friday and what a Fixalicious Friday it is!  It’s nearly the end of September, football season is taking off, PSLs (love them or hate them) are back, and next week is the first day of fall!  How about that?  So, even though I can’t stand a PSL, I’m fairly jubilant.  Also, this week’s Friday Fix is packed with great reads including the results of a recent blogger survey, how to incorporate storytelling into your content marketing (including your blogs), the important role of data, and how to start planning for 2016 (yes, it’s time to do that already)!  So, grab a latte (pumpkin spice, if you must) and savor the flavor of fall as you indulge in this week’s Friday Fix.  Happy eye feasting!

Research Reveals Success Tactics of Top Bloggers: 11 Trends

Question: What do you get when you survey 1,074 business bloggers of their blogging habits?  Answer: You get one heck of a comprehensive, informative article by Orbit Media Studios’ Andy Crestodina.  In this fascinating analysis Andy reveals the amount of time most bloggers spend per blog post, when they blog, the frequency of publication, the number of bloggers who use editors, how bloggers drive traffic, and more!  So, if you’re a blogger think you could become a blogger or use a blogger, then this highly informative article is for you.

5 Easy Ways to Fit Storytelling into Your Blogs

So, step one of “get a blog” is complete…now, how to spread the honey to attract the flies, right?  Okay, so it’s not in those exact words that Julie McCoy explains how best to get readers into your blog, but it’s the same idea.  Storytelling is the bee’s knees when it comes to content marketing (as we’ve all confirmed), but how do you do it in such a way that your audience will be eagerly anticipating your weekly blog?  Julie taps into these world mysteries and more (or rather, why less is more) in this riveting read.

What You are Missing about SnapChat and the Future of Storytelling for Business

I greatly appreciate James Calder’s article because if you’re like me, then none of your friends use SnapChat and other than the knowledge it’s another social media platform, you really don’t get it (other than the vague recollection that some teenagers got in trouble with it that one time with the naughty photos).  James’ article immediately addresses the misconception held by me (and others, I assume) then goes on to explain the merits and uses of this highly interactive form of social technology (and even how we can all learn from NPR and the New York Times because per James, they’re nailing it).

Repurposing Your Content for New Media

Jordan Kasteler’s article caught my eye because as Jordan even acknowledges in the article, recycling content goes against all content wisdom and hits many a “do-not” do list, so I had to see what was up. What’s up is that repurposing and recycling are two different things.  Because Google will punish for reusing content, Jordan endorses refurbishing it.  That is, take old blogs or videos and repurpose them into ebooks or podcasts.  Neat, huh?  This helps you reach no audiences.  Not sure what to refurb? Not to worry, let Jordan’s article be your guide to conscientious content.

Become a Binge-Worthy Brand

I’m always behind on the newest shows because I would much rather binge-watch a rerun on Netflix sans interruption.  Tom Gerace rightly acknowledges that it’s not just me who digs binging on content be it television or other.  In this article, Tom explores how to get your audience to binge your content the same way they do 30 Rock re-runs on Netflix, Apple Music, or Hulu Plus. 

Data is the Next Big Thing in Content Marketing

I’m so relived that Alexandra Samuel said it was data and not shoulder pads (I really need it in writing that those will never come back). Per Alexandra, data is one of those things that marketers have been oddly neglectful of, and honestly, it’s time to get on board the data train.  Why?  Because data can be presented visually; it can drive traffic and promote you as an authority figure.  Further, when was the last time you had such easy access to data?  (Pauses for effect.)  Yes, in a content marketing world where storytelling is of the utmost importance, there’s also a place for data; audience’s need both…I’m pretty sure there’s data out there to back up that claim. 

Orange-You-Glad I said “Content”? – Insights from Content Marketing World 2015

I love the title of Sesame Mish’s article; it reminds me of the punch line to the “orange you glad I didn’t say banana?” from my childhood.  It also references Joe Pulizzi’s favorite color, which if you read last week’s Fix (or were at #cmworld), you already knew…it’s orange.  Anyway, the color of delicious Satsumas aside, in case you missed CMW, fret not for Sesame highlights three key takeaways from the event in this piece including strategy talk from keynote Kristina Halvorson’s presentation, how to make your story all about the customers, and the concept of “creating ugly”. 

When Innovation in Marketing Meets Smart Homes

We all know what smart home technologies are; they’re the things that –as this article’s author John Montesi points out—are what put my life one step closer to my fantasy of living out The Jetsons (complete with a Rosie).  Smart homes are automated –your thermostat is on your phone, you can open the blinds from your iPad, etc.  It was only a matter of time before marketers figured out how to make use of this constant connection.  How is it happening?  Well, glad you asked because John has answers (spoiler: in addition to all of the cool technology, storytelling’s at the heart of the it all).

How and Why Content Marketing Works

Eric Enge’s article is a perfect read for anyone who is considering content marketing but hasn’t taken the plunge, for those who are looking at next year’s budget and hesitating pull the trigger on increasing the spending for content marketing, or for those who are doing because everyone says to but you seriously don’t get it.  Packed with infographics and comparisons, Eric’s article covers the gamut of what content marketing is all about as well as how your content marketing strategy can become derailed despite your best intentions. 

6 Simple Steps for Getting Your CEO Involved in Content Marketing

Austin Talbert’s article is a great read this week because it goes hand in hand with Eric Enge’s on “How and Why Content Marketing Works”.  We know from prior fixes and research that not every CEO or big-wig puts stock (or budget dollars) into content marketing despite the overwhelming research that substantiates the necessity of content marketing.  So, if you understand how and why content marketing words (Enge), then you’re better equipped for following these six clever yet simple steps (such as “have a voice”) to get your CEO in gear to put content marketing in a position of priority for 2016.

5 Marketing Goals to Set for 2016

So, you know how we always preach the virtues of planning ahead in content marketing?  Well, now’s your time to shine!  It’s never too soon to start planning those New Year’s Resolutions, and you know that 2016 will be here in fewer than three and a half piddly months.  If you’re like me, you just did a double take at the year that literally just flew by.  I digress.  We’re talking about goals.  What goals do you want to start setting now?  Well, how about a social media strategy, a brand story, and a blog for starters?  Check out the article for how to get those goal balls rolling and to see what the other two are.  Happy (early) content marketing resolution setting!

Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn