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The Friday Fix - April 28, 2017


The Friday Fix - April 28, 2017

It’s time for the last Friday Fix before April showers bring May flowers. The Friday Fix is our agency’s weekly run-down of some of our favorite posts on content marketing. End the week on a high note; grab an iced latte and get your Fix on.

Can Long-Form Content Boost Freelance Writing Jobs? Three Word: Consider the Lobster

Jacqui Frasca’s piece on the merits of long-form content is a must-read for anyone who wants to tell great stories, produce content, and reach audiences. Jacqui’s piece reminds us not only of the technical pros of long-form content (Google algorithms love it) but also of the fact that a truly well-told long-form story will compel even the most time-strapped members of your audience to stop and to immerse themselves.

Chase Reaches Millennials via Sponsored Content in theSkimm

Chances are, you’re familiar with theSkimm (you might even subscribe); however, you might not be aware that theSkimm’s highest readership is comprised of millennials. Carolee Bennett’s article analyzes how theSkimm appeals to them and why Chase chose to use them. The real take-away is seeing how theSkimm understands and tailors its content, voice, stories, and style to its target audience.

The Search for Social Media Authenticity

Often in the clamor to be present, brands come off as being inauthentic on social media. Joe Caporoso and Jeff Urban explore this tendency, why it’s not the way to operate, and instead advocate for committing to the right platform, to strive for engaged, not passive audiences, and more.

Top 17 Web Design Trends for 2017

A stagnant website (as in one that never evolves) is probably one that gets fewer clicks. Binay Jha breaks down 17 web design trends to consider for your website including things like: interactive storytelling, emphasis on content, and increased use of hand-drawn images for personalization.

The Secret Behind Effective Video Ad Strategy

Mick Loizou hits the nail on the head with this article about how useful video can be to telling your brand’s story. The key is to focus on quality and to tell a relevant story that connects with your audience.

Three Reasons You Should Consider Combining Your PR and Marketing Efforts

Amy Osmond Cook’s write up on why the Forbes Agency Council says you should combine your PR and marketing efforts is so smart and common-sense, you’ll wonder why it wasn’t always this way.

Your Content Marketing Strategy Determines Time to ROI [Inforgraphic]

Content marketing is a relatively low-investment but nets big returns; however, when you see these returns isn’t always as clear. Eric Wendt breaks it down by the numbers before explaining the elements of ROI and how to measure ROI.

The Secrets of Content Marketing

You’ve heard about content marketing; maybe you’ve tried it, but like a flower that blooms at midnight, you just don’t get it. Armando Roggio shares the secrets behind content marketing that you can use to grow your own strategy.

Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads

Brands using Instagram Stories and Snapchat can now expect to use the content for both engagement and sales. Tanya Dua reviews how brands are testing shoppable videos, which enable users to swipe right and land right on the brand’s e-commerce pop-up window.

Content Marketing Trends: 80% of Consumers Forget Content within a Few Days

We all want our content to be memorable, but a study from online presentation firm, Prezi, in collaboration with cognitive neuroscientist, Dr. Carmen Simon, shows that a lot of branded content is actually pretty forgettable. The three main reasons are: irrelevance, lack of motivation to remember it, and too much content.

Whether you’re content savvy or content curious, contact us to learn how The Storyteller Agency can help you engage with your audience on an unforgettable, emotional level.