Viewing entries tagged
think outside the box


Celebrate Outside the Box: Unique Ways for Your Business to Celebrate the Holiday Season

Tis the season to be merry and bright, folks! The holiday season is upon us, and one thing that there is absolutely no shortage of this time of year? Parties. Am I right? And amongst the list of holiday parties to anticipate, one of our favorites – the office Christmas party. Come December, most everyone in the office is due for a chance to relax and let loose with their fellow coworkers. (Even the ones with whom you exchange passive aggressive eye rolls at the water station) One thing about office Christmas parties is that they can become a bit lackluster after the same traditional party year after year. Why not mix things up this year and plan something out of the ordinary? Celebrate outside the box this holiday season with some of these unique ideas.

Celebrate for a Cause

Why not invite the spirit of giving to the office Christmas party this year? Forego the usual small talk and spiked punch in a hotel banquet room and choose instead to gather everyone together for a good cause! There are countless ways for you all to give back to the community during the holiday season.

Habitat for Humanity

This organization is always appreciative of a few extra helping hands. Check with your local branch to discover projects that are underway and put you and your coworkers on the list of handy helpers. Joining together in the spirit of helping those who are less fortunate is sure to leave everyone full of Christmas spirit.

Volunteer at a Local Charity

Have everyone in the office vote on the local charity of their choice and then plan a day for everyone to come out and volunteer together at the organization that receives the most votes. If you have a larger group than most, you can even split up into groups in order to spread the love to multiple non-profit organizations.

Sponsor a Local Family in Need

There are usually multiple organizations in place that allow people to sponsor a local family that is not able to afford not only to give each other gifts for Christmas, but more importantly, to feed their family during the holidays. Research and find a way to sponsor a family in need and have everyone in the office pitch in on gifts and toys as well as food items or gift certificates to allow them to enjoy a good family meal during the holidays.

Host an Office Decorating Party

There is always that one person that gets stuck with putting up all of the office holiday decorations each year, and when you are doing it alone it doesn’t exactly fill you with the Christmas spirit. So, why not make a party out of it? Have everyone bring a holiday food and spirit of their choice (or order in), crank up the holiday tunes, and get to decorating! I’m getting into the Christmas spirit just thinking about it!

Tacky Sweater Contest, Anyone?

Everyone loves a Tacky Holiday Sweater contest, right? Those sweaters are all the rage these days and easier to find than ever – Amazon is overflowing with those things! Designate a day at the office for everyone to wear their tackiest holiday attire and give everyone some good incentive to win the top award. When you combine the powers of the competitive spirit and the Christmas spirit, you get a really fun day at the office!

Map Out a Holiday Treasure Hunt

Rather than everyone spending their evening standing around in uncomfortable shoes, eating too much spinach dip, why not coordinate a treasure hunt, divide up into teams and paint the town! Each clue or step will lead you to a fun local spot, where you will receive the next clue, and so on – with all of the clues eventually leading everyone to a final destination where, not only the treasure awaits for the winners, but also a fun remainder of the evening with all of your co-workers. What’s the treasure? Well, that’s up to the boss man (or lady) and whatever they think will ignite the fierce competitor in everyone. Let the games begin!

Are you ready to mix up your marketing strategy? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to We can give you a new, creative take on your marketing strategy through creative content, video production and more. 



7 Marketing Mistakes Your Business Might Be Making

Is your business reaping the benefits of its marketing efforts? Developing a successful marketing strategy is no easy feat and it sometimes requires a great deal of trial and error to get it just right. There are so many different pieces of the puzzle when it comes to building a strategy that is right for your business. The absence or failure of just one piece to that puzzle can throw everything awry. Today we are going to talk about some marketing mistakes that your business may be unknowingly making and how those mistakes could be affecting your success.

Misinterpreting Your Audience

Knowing your audience is a huge piece of the marketing puzzle. Who are you trying to reach and what do they want from you? Your answers to these questions need to be spot on in order for your marketing efforts to be requited. If you focus your marketing efforts on the wrong audience or you misinterpret your audience’s needs, your business will have a hard time generating any leads.

Failure to Think Outside the Box

When it comes to marketing, your business should always be looking for ways to improve and take your success to the next level. Just because your business is content in its efforts thus far, doesn’t mean that you shouldn’t be paying attention to the up and coming trends of the marketing world. Don’t be afraid to venture outside of the box and experiment with new and different avenues of marketing. Have you considered incorporating video into your marketing strategy?

Losing Your Brand Identity

While experimenting with different avenues of marketing is always encouraged, it is important to remain loyal to your brand’s identity. If you’re doing it right, your business should have a consistent voice and identity that is unique to your brand and allows your business to stand out from its competitors. When you spontaneously veer off of that course, it can cause your business to lose a certain level of credibility. Don’t let that stop you from experimenting with your marketing efforts – diligent planning is key when implementing new marketing strategies.

Publishing Irrelevant Content

Whether it be original or shared content, anything that you choose to publish and share with your audience should be relevant to their wants and needs. All content should be published with your audience in mind. If you start to spray out content that is irrelevant to your readers, you lose the likelihood that they will come back for more. Your goal is always to spark your readers’ interest, supply them with the answers to their questions and to become a source of information that they can trust.

Neglecting to Re-evaluate Your Marketing Strategy

A well-oiled machine requires servicing on a regular basis, right? Well, your business is no different. It is important that your marketing team schedule regular meetings to evaluate your marketing plan and make any and all necessary adjustments. This would be a good time to discuss the possibility of incorporating new ideas into your strategy, talk about new marketing trends that are on the rise and note which marketing efforts have been the most and least effective since your last meeting.

Not Measuring Your Success

So, how do you know which efforts have been the most and least effective? If you don’t know the answer then there is your first marketing mistake. Your business should be using tools for measuring the success (or lack thereof) of your marketing efforts. The results of these types of analytics are what you build your entire marketing strategy around. Google Analytics is a great place to start and is free to use. You will be amazed at the difference that incorporating analytics into your marketing strategy will have on your business’s success.

Not Putting a Face Behind Your Brand

Your audience wants to see the faces behind your business’s brand – the human side of your brand, if you will. This is what makes your business relatable and memorable to its audience. So, draw back the curtains and give your audience a peak into the people that work hard to make your business a success. Tell the story of your brand and the lives that live behind it. This is where the magic happens. 

Are you looking to shake things up with your marketing strategy? Reach out to us at The Storyteller Agency. Call us at 850.267.0931 or send us an email to We can update you on the latest trends of the marketing world and help your business incorporate some new ideas into your marketing plan.