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virtual reality-based marketing

The Friday Fix - December 23, 2016

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The Friday Fix - December 23, 2016

With only one Friday left this year, the name of the game in content marketing right now is figuring out how to have your best year ever in 2017. In this week’s Friday Fix, we give you the weekly rundown on what pundits predict and advise for your new year’s content marketing game.

9 Ways to Upgrade Your Content Marketing in 2017

If 2017 is going to be the year you rock your content marketing game, then take notes from Josh Ritchie who says fewer but better content pieces, more storytelling, more video, and more interactive experiences are some ways to upgrade your content marketing. We couldn’t agree more.

Digital Content Marketing Trends to Look for in 2017

Jessica Gow brings the list of what’s going to be “on fleek” for 2017 (hopefully, we’ll stop saying “on fleek”). Dark social gets a boost (that’s content sharing that can’t be measured by analytics), and real time video is going to be even hotter, micro influencers will have macro reach among other things.

5 Proven Ways to Boost Your Content Marketing in 2017

Even if your organization decides to create outside of the box in 2017, Ola Ric perpetuates that there are a few classic strategies for success that you shouldn’t ignore in your CM 2017 game plan such as focusing on: writing targeted content, combine words and visuals in your video storytelling, promote your content, create engaging content, and do proper research. Keep it clean and lean, folks.

3 Digital Storytelling Lessons from Bank of America

Taylor Holland reveals three lessons you can take to the bank (pun intended) from observing what Bank of America has done. See how they help others tell great stories, tell data-driven stories, and tell their brand story and then try to imitate their success.

5 Ways to Incorporate Virtual Reality into Your Content Marketing Campaign

Virtual reality is the new cool kid in school, and everyone wants a piece of it. In this article, Azad Abbasi not only gives you a run down on how the two sides of the VR coin (that’s virtual reality (VR) and 360-degree VR video) work but also how you can use them in your content marketing campaign.

Influencer Marketing: The Strides We’ve Made in 2016

Last week, we shared that influencer marketing was going to be a big deal in 2017, and here Brian Zuercher reveals why. Particularly with millennial audiences, influencers have overtaken celebrities in how well they relate. What’s more, among other things, Zuercher shares that 40% of millennial YouTube subscribers feel that “their favorite YouTuber ‘understands them better than their friends.’”

Forrester: Brands Should Embrace Third Parties for Content Marketing

According to statistics in this article by Chantal Tode, building an in-house content marketing team doesn’t have the payoff you may think; for the price, Tode reveals that third parties provide better outcomes as well where most budgets will be going in 2017.

Technology Trends that Will Transform Content Marketing in 2017

Vikas Agrawal’s predictions here line up with a lot of what we’ve seen in terms of predicting big years for VR as well as live streaming, but Agrawal also says that artificial intelligence, IoT and new devices, e-commerce and social media, and improved algorithms are among the things that will impact content marketing in the coming year.

Content Marketing Tips to Develop and Share Your Company Values with Your Consumer

We all know the importance of storytelling, but Mike Templeman points out in this article that telling your story is essential for meaningful engagement and for your organization to grow. Blogging and posting on social media for the sake of “being out there” won’t cut it anymore. Your story has to be honest and real.

4 Facts about Today’s Content Marketing Talent Landscape

According to Adam Weinroth, while America may have talent, the content marketing landscape is coming up short. Thankfully, he doesn’t mean the quality of talent but the quantity. There were “3.25 content marketing job postings for every job seeker” in September of 2016. The quest for top talent is real especially since employers want marketers to have creative and technical talents.


Are you looking for content marketing talent? If so, contact us, The Storyteller Agency, to learn more about what creative and technical content marketing services we can provide to boost your business in 2017.

 

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The Friday Fix - August 26, 2016

It’s hard to believe this is the last Friday we have to Fix this August. In case you’re popping in for the first time, the Friday Fix is our weekly run-down of all things in the past week of content marketing. This week, we talk about our approach for telling great stories as well as getting seniors on social media. Speaking of social media other pundits explore finding the right social platform and ways to use videos on social platforms. We also look at the biggest brand winners and losers from the Rio Olympics as well as how story can save your brand. All in all, it’s a great way to bid August adieu and to anticipate what the future holds (we’re looking at you, virtual reality).

2016 Content Marketing Trends Reveal How Story Can Save Your Brand

Content doesn’t equal story.  Mic drop.  Exit stage right.  No, I’m kidding.  There’s more to this piece by Kyle Harper, but the essence is indeed that content and story aren’t synonymous. “Stories,” writes Kyle, “are what happen when a piece of content convinces its audience to engage and begin anticipating the next step of their narratives.” This is a key element marketers often miss in an almost-“Gold Rush” moment in content marketing in which social platforms are rapidly growing and often (or seemingly) outpacing marketing professionals.

Once Upon a Brand Story: 3 Skyword Editors Share the Keys to Crafting Stories and Scoring Work

Whether you’re a freelancer, a brand with writers on board, or someone else involved in telling stories, Brianna Hand’s article is a great read. Here, she interviews Skyword editors on what they’re looking for in hiring (and um, not hiring) freelance storytellers. From neglecting the brand’s voice to disregarding what the client wants out of writing, the editor’s concerns are totally valid, and the pro tips they provide, invaluable.

The Power of Small Storytelling

Story envy is a very real thing.  In this article, Dylan Thaemert talks about some of the resources big brands have that little guys long for. For example, they have the budget to hire celebrity endorsers or to piggyback off a story of big budget projects using product placement. Sure, that’s all well and good, but it doesn’t mean that a small story can’t have a big impact just by smartly using social media, sharing your personality and POV, and using a few good videos.

What’s the Right Social Media Platform for Digital Storytelling?

There’s an assumption among many social media users and brands that social media platforms are kind of like “one size fits all”.  As untrue as this is for underwear, it is also so for social media platforms. The exact same post, video, content, etc. that you share on Twitter isn’t really the same on Instagram and Facebook as one John Montesi so accurately points out. Instead, you have to figure out your brand’s story, what medium you want to tell it in, and then which social media microgenre best fits the bill.

The 10 Skills Effective Content Marketers Must Master for Epic Results

Whenever folks talk about mastering something, I always think of a Rocky-esque training montage in which one trains hardcore to Kenny Loggins “Danger Zone” or Survivor’s “Eye of the Tiger” before taking on the big challenge and then getting completely knocked out only to get up, train harder, and try again. In this piece, Aaron Agius outlines 10 essential skills to master like conducting research, promoting and distributing content, and telling a compelling story (among seven other skills). Aaron gives tips for each but as you probably know, it’s going to take longer than an ‘80s movie montage (possibly longer than the actual ‘80s) to truly nail each of these skills, but hey, no worries…you’ve got time.

4 Ways Videos Can Propel Your Social Media Marketing Performance

business2community.com

business2community.com

Staying ahead in the social media marketing game can be tough because as Richard Smith points out, social platforms are “saturated” with great written content. So, how do you standout? In a better-than-your-usual-rundown-style, Richard details where to use video and precisely how (step-by-step) to make it happen. He covers videos and Twitter Ads, streaming videos (delayed and live), and videos and Facebook Ads.

How Will Virtual Reality Change the World of Marketing?

So, as a non-betting woman, I’m not willing to bet my mortgage that in the next year or so, the majority of our focus as content marketers will be on using VR to tell stories; however, if I were, not only would I bet the mortgage plus 10%, I’d also already have a drone and at least one VR device (okay, that may be more of a cash flow issue rather than being tech-savvy).  Anyway, in this piece, Tal Chalozin specifies precisely how VR is going to reshape content marketing as we know it.

Which Brands Were the Winners and Losers from Rio 2016 – Sports Marketers Have Their Say

While the world’s most skilled athletes demonstrated their collective prowess in Rio this past month, brands also put their best foot forward (or at least they tried to). In this piece, Tony Connelly calls out Coca Cola, Under Armor, Nissan, and Samsung as being on top while McDonald’s, Ambush Marketers, and Ryan Lochte came out on bottom. Oops.

10 Seemingly Unrelated Lessons that Will Make You a Better Entrepreneur

The title of Annie Pilon’s article is right…her mash-up of lessons featured on Small Biz Trends seems random, but they’re actually really good and important things that you really do need to get good at in order to thrive as a content marketer and storyteller. From being able to capture the magic of Instagram stories to “mastering the art of Facebook marketing” to figuring out whether or not humor works for your brand’s voice…there are several ways to improve your skills and be better at what you do.

Email Marketing: We Need to Stop Being ‘Creative Snobs

thestorytelleragency.com

thestorytelleragency.com

Email marketing…it’s a lesser-discussed aspect of content marketing because it can seem less creative than other areas; however, in this piece, Pippa Chambers brings focus back to e-mail marketing. We all know how many e-mails get deleted each day, so what does it take to get them read, and does email marketing, in fact, have the potential to inspire more creativity than originally presumed?

Golden Social Project: Sharing the Social Media Love with Our Senior Citizens

It’s easy to assume that social media and senior citizens don’t mix, but the reality is that social media can be super enriching not only to the lives of senior citizens but also to those of us who are already active on social media.  Our hopes are that our Golden Social Project, which involves helping get residents at Somerby at Santa Rosa Beach active on social media platforms will prove just that. After all, who better to collaborate with to #tellgreatstories than those who’ve lived (and continue to live) great lives?  


Are you interested in telling great stories but aren’t sure how to get started? Contact us at The Storyteller Agency and let us help you to find your brand’s voice, to stop marketing, and to start storytelling.

 

 

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The Friday Fix - March 18, 2016

Top o’ the mornin’ to ye on this fabulous Friday Fix the day after St. Patrick’s Day. Hopefully you celebrated your Irish heritage (or just your appreciation for the Irish) responsibly as today we’ve got a Friday to Fix, and the fixings are fine indeed (better than soda bread and corned beef!).  Today, we look at content marketing lessons learned from video games, examine the current state of virtual reality, follow-up on what’s happening with Instagram, and get jazzed about case studies (yep!).  Yesterday was a great day to be Irish; today’s a great day to get Fixed!

4 Content Marketing Lessons from Video Games

Though based on her gaming preferences, Meg Cannistra and I have a few years between us (my first console was an Atari; I still remember trying to (impossibly) get E.T. home), I totally get what she’s saying about the immersive stories told revealed through play.  As it turns out, the same techniques applied for creating addictive story-driven video games are applicable to content marketing.  Considering my dad spent countless hours rescuing Zelda in the NES Legend of Zelda game (with the family watching as intently as if he were about to be named Top Chef), video games have a special kind of lure, so check out Meg’s article and apply those epic powers to your strategy (think of it as leveling-up).

Virtual Reality Stampedes into Austin, but Quality is Patchy

There are two things I (kind of) know for certain: one is that Austin is cool in the kind of way that I will never be; it’s hot but nerdy, and it’s where awesome stuff happens first. Two is that virtual reality is slated to be kind of a big deal in 2016 (oh, look what year it is!). So, cut-to Marco della Cava’s article on the VR situation at SXSW in Austin.  I think this (awesome) quote from Chris Little of Strivr says it all and says it best with this accurate burn: “VR here is like sex in high school, everyone’s doing it, but not everyone’s doing it well.” Hence, Marco looks at why that is, what the problems are, and (possibly) how they’re going to be confronted.

5 Tips on How to Write a Case Study that Tells and Engaging Story

skyword.com

skyword.com

Leave it to Taylor Mallory Holland to make case studies the kind of thing that I want to jump on as a writer.  The way Taylor describes them, they have the very real potential to highlight your brand’s accomplishments; they can illustrate what you’ve overcome, which readers can take-home for their own brands. In this article, Taylor outlines five storytelling strategies useful for transforming your brand’s next case study from a snooze-fest to a page-turner.

Instagram Interaction Rates Dropped 40% Last Year, and Other Bad News

Nobody likes to be the bearer of bad news, so Stewart Rogers is really taking one for the team by passing along this piece of less-than-desirable trivia (especially if you’re Instagram): Instagram’s interaction numbers are down despite a seemingly fantastic 2015.  In this piece, Stewart reviews the changes Instagram rolled out in 2015 (including ads in September), causes for alarm, and the maturation process for the platform. Thankfully, the consensus is still favorable for the visual social media platform.

Enterprise Content Marketing and the Rise of the Humble Servant Marketer

Daniel Ruyter starts this article by exploring the shift from 1990s marketer (you know, the kind of person who wore feather boas with three piece suits) to today’s “marketer”, which is an honest, shirt-off-your-back guy in Levis (presumably with fair trade coffee).  Really, the industry shift has prioritized enterprise content marketing as a customer service driven force.  Daniel examines what that means along side examples concluding that marketing is an “empowering” contributor toward the customer’s experience, which I find sounds quite nice.

Brandspeak: Six New Jobs Being Created by the Content Revolution

brandchannel.com

brandchannel.com

Monster.com’s Matt Anchin is one who knows jobs (I mean, he’s the SVP of Global Communications and Content at Monster for crying out loud), and, after I retrieved my eyebrows from the ceiling after learning Kanye West was $53 million in debt (and here I thought I had issues), I was able to process and acknowledge the bourgeoning roles Monster has noticed emerging including: Trendjacking Specialist, Polymath Marketing Manager, Full Content Stack Producer, Creditorial Director, Data Hunter-Gatherer, and Reputational Narrative Advisor. I love that “hunter-gatherer” is about to come back into our lexicon as an actual job for the first time since we were all wearing Wooly Mammoths.  On a more serious note, check out Matt’s piece to see what each job entails.

What the Placebo Effect Means for Content Marketing

I think we’re all familiar with the placebo effect, which is what transpires when we believe we are getting something when we are in fact, not.  As in, you think you’re taking aspirin (sugar pill) and you claim your headache feels better.  So, how does the placebo effect play into content marketing?  Well, let Nicola Brown spell it out.  She references a recent psychological study to note that we “internalized performance-based emotional marketing to a shocking degree”…as in, you really think Red Bull gives you wings.  I know this is true because my brother and I used to genuinely believe our Cheerios made us stronger as kids (like the way spinach made Popeye stronger).  So, how can you embrace the placebo effect for your advantage? Nicola has the answer.

Using Customer Contact Data to Tell Better Marketing Stories

thestorytelleragency.com

thestorytelleragency.com

Austin Duck knows he’s not telling us anything new with the information that story-based marketing should be at the core of all of our content marketing endeavors; however, his breakdown of strategies for using contact data for telling those marketing stories might be a little more obscure.  We’ve all heard that data-driven marketing is integral for telling strong stories and is a major component of content marketing success, but it’s easier said than done (telling a good data-driven story, that is).

Email Marketing Strategy: Why You Should Treat Your Newsletter Like Its Own Publishing Destination

Email marketing…that’s something that hasn’t been mentioned in a while, so thanks to Kyle Harper for bringing it up.  He leads in talking about the thing that makes everyone cringe: junk mail.  It’s been around for ages and yet –despite the fact that it’s literally tossed without being opened, it’s still a thing.  So, how do you run an e-mail marketing strategy that gets your mail opened and –better yet—read?  Click Kyle’s article for his analysis.

What the Psychology of “Flow” Can Teach Us about Brand Storytelling

Nicola Brown is back with another smart piece this week; this time, she teaches us about the psychological concept of “flow” and how it pertains to happiness. To briefly explain, flow entails being completely immersed in an activity and to only be engaged for the purity and sake of the activity. To further illustrate, Nicola references GoPro, a brand story that’s all about flow. Conceptually, flow is something that helps your audience remember you among other positive things, which makes you kind of just want to go with it, you know?


Amy Delcambre is a freelance content and travel writer from Mobile, Alabama with a Master's in Creative Writing. When she's not painting the page with nouns, verbs, and adverbs, she's slaying grammar beasts as a freelance editor and saving the world one sentence fragment at a time teaching university writing classes. In her free time, Amy enjoys cooking, traveling, and testing which plant species best survive prolonged neglect. 

Connect with Amy:  LinkedIn

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