Who doesn’t love a good story? The way a story helps children agree to an earlier bedtime, brings everyone closer to a campfire, keeps us up late with a flashlight in bed to read one more chapter, asks us to tune in to watch the plot unfold,
keeps us logging in one more time - just to hear a good story.
And now, you hear it on the radio, you read it online, you see it onstage, you hear it in a podcast, you click it on social. The mediums for stories have changed over time, but our reasons for needing them haven’t. We want to hear information, and we want to be inspired. We want to laugh, to cry, to feel, to decide. Storytelling at its core is about connecting people, no matter the industry or medium.
Between generations and across cultural barriers, a well-told story can always bring people together.
At six months, he was talking, and by ten months, he was walking, and now, at six, he asks questions about heaven, and love, and life, and death. He loves telling people he was born in Florida, and so do I. Our little beach baby. He’s so filled with wonder and hope. They say that time passes quickly with your children, that all of a sudden you look up and they’re walking, and talking, and they’re starting school, and driving, and they’re moving away to start their own lives. Lately, I’m hit with an overwhelming feeling of time passing quickly, too fast for me to grab hold of these moments, too fleeting for me to properly appreciate them. How much longer will he be my little boy? It takes my breath away, and there’s nothing I can do to slow it down. Lord, let him always love me like he does now; let me always be his safe place; let him know we will always be his home; and Lord, let me be around for as many moments of his life that I can.
Happy Birthday, my sweet, hilarious, adventure-seeking, precious boy. I am forever changed by you.
Telling a compelling business story for marketing is essential for engaging your audience, building brand awareness, and driving customer loyalty. Here are some best practices to help you craft an effective business story for marketing:
In recent years, it seems like every marketer and brand enthusiast has adopted the title of "storyteller." You can hardly attend a marketing conference or read a blog post without someone proclaiming themselves a master of the craft. But why has storytelling become such a ubiquitous buzzword in marketing? Is it just a passing trend, or does it hold some substance? Let's dive into the phenomenon and explore why storytelling has taken center stage in the world of marketing.