Founder & Chief
Although she is a child of the South, raised in Tennessee with a passion for sweet tea and people who say 'y'all', she also has more than a decade of experience in Los Angeles in the film and television industry, and in Phoenix as a content marketing strategist, editor, and journalist. A passionate storyteller, Laura founded The Storyteller Agency to help businesses rethink marketing, to consider their message an ongoing narrative - a conversation with their audience.
Laura is frequently asked to speak at conferences, meetings and workshops about the value of content marketing for business. She is also the Co-Founder of SheWolf Collaborative, a collective that promotes and inspires creative, entrepreneurial women. You can read more about her professional experience, if you like.
Laura splits her time between her beloved 30A and her mountain 'redneck retreat' in Tennessee with her husband, James, and their four (yes, four!) dogs: Dexter, Barney, Curdog and Tate. She enjoys stand up comedy and theatre, yoga, old-fashioned correspondence, travels with friends, classic rock music, trying new recipes using whatever happens to be growing in the garden, playing the piano and ukulele, and laughing as much as possible everyday. In fact, she borrows her mantra from the beloved e.e.cummings: "The most wasted of all days is one without laughter."
Amy Delcambre, Managing Editor
It was by happy accident that Mobile, Alabama is the only place Amy has ever called home because Amy always meant to move to satisfy her wanderlust; however, life had other plans, so her Azalea City roots grew ever deeper. Instead of chartering new geographical terrain, Amy braved giving her lifelong love of writing a shot by pursuing her MA in Creative Writing at the University of South Alabama.
After graduate school, Amy started grant writing and editing for USA’s Research Department full-time, which she found meaningful and challenging yet creatively uninspiring. In 2013, with the support of The Storyteller Agency’s Chief, Laura Holloway, Amy began working as a freelance content and travel writer. In 2015, Amy actualized another dream: full-time freelance writing and editing. In addition to content and travel writing and editing, Amy occasionally edits novels and academic journal articles. Amy also teaches technical writing, creative writing, literature, and composition courses for the University of Phoenix online and for the University of South Alabama.
Amy’s southern saga plays out with her loving husband, Sean, and their three precious children: Lillianne Myra, Jude David (born sleeping), and Eilie Colette. Amy remembers Jude and shares reflections inspired by her son on his webpage, Letters to Jude.com. Amy finds the greatest joy in being outdoors running, gardening, swimming, and playing on the playground with her girls. She also finds pleasure in cooking and eating, reading, and traveling. Amy chooses love and happiness everyday; she believes our life narratives are a combination of perception and reality, which is why one of her favorite quotes is: “Of course it is happening inside your head, Harry, but why on earth should that mean that it is not real?” –Albus Dumbledore, Harry Potter and the Deathly Hallows
Lauren Reinlie Edwards, Social Media Manager
Lauren has spent her life hopping across the South, collecting and sharing stories along the way. She earned a journalism degree from the University of Texas in Austin and spent five years covering the wild and woolly ways of Texas politics before trekking east to Florida to join her large extended family and fall in love all over again with the sun, sand and the beautiful blue-green water in the Gulf of Mexico.
Over nearly 15 years of professional experience, her writing has earned several statewide awards, including first place from the Florida Society of News Editors for her coverage of military life and community in Northwest Florida. Most recently, she spent three years as Editor-in-Chief of The 30A Company, spreading her love for the beach life to a national audience through 30A.com and a Facebook page with over 600,000 followers.
She loves being outdoors, writing and reading, kicking butt at any new task, adventures of any size or shape, Indian food and singing in the shower. She can often be found taking a stroll outside, reading a New Yorker, lifting weights at the gym or spending time with her husband David. She does not love to sit at a desk for too long. (Luckily we can work anywhere these days!) She tries to be true to herself and help others do the same. Some words to live by: “You only have to let the soft animal of your body love what it loves.” -- Mary Oliver, Pulitzer Prize winning poet.