We recently redesigned our website, and some of our old pages have now gone into the great Google filing cabinet in the sky. (RIP, old pages.) Here are a few pages you may be trying to find:
And if you're looking for our blog, here are our most recent posts, right here, or you can click HERE to see the entire collection.
No matter where you are in your business, hiring a marketing consultant to conduct analytics, to evaluate your current strategy, to help you set new goals, to devise new plans, to help you better reach existing audiences, and to reach new audiences (among other things) will have immeasurable benefits.
Conferences are great opportunities for professionals in a field to get together, talk shop, and network. They’re also a great opportunity to inspire professionals with new ideas and to hype them up about their professions and their future. To have a conference that is guaranteed to achieve this level of success, you need to hire a storyteller. Storytellers motivate, inspire, and educate your audience and are essential to making your conference one that attendees want to attend year after year.
Storyteller marketing is an essential marketing strategy in which you use stories to capture your audience’s attention, to engage their senses on multiple levels, and to become memorable to your audience. Marketers who aren’t using stories aren’t forging deep, meaningful, emotional connections with their audiences, and in the vast sea of options, of content, and of distractions, they’re losing their audiences, possibly forever.
How well do you know your audience? A common mistake is assuming you are your audience when in fact, you’re not. Even if you are a person who’d buy what you’re selling, you have to remember that your motives and your audiences differ and that you need to look outside of yourself and get to know your ideal, target audience to not only tell better stories but also to make conversions.
Anyone who watched 30 Rock will remember Liz Lemon (Tina Fey) constantly trying to “have it all.” When you work from home with your baby, that’s essentially what you’re doing—trying to have it all. If working from home while raising your children is a goal, that’s great! Go for it. Here, The Storyteller Agency’s managing editor weighs on what it’s like to work from home with pint-size bosses running the show and real-talks on how she plans the day so actual work gets done.
In theory, blogging is easy. You just write content that reflects your brand that satisfies your audience’s needs as said needs pertain to your brand. Easy-peasy-bloggy-squeezy. The problem comes when—because it’s “easy”—you don’t write or you don’t write on a schedule and then your posts are all over the place in terms of tone, timing, and focus…if, that is, you get around to writing them at all.
Hashtags (#) are symbols used to categorize content on the web. Using hashtags for categorization started on Twitter and quickly spread to other platforms; however, how, where, and why to use hashtags on the various platforms varies.
As we look back in preparation to move forward, we at The Storyteller Agency feel compelled to highlight a handful of blog posts that we consider the “best of 2018”. Why are these blogs the best? Because they cover content and give helpful information to brands that is still highly relevant even as we head into the new terrain that is 2019.
Though it’s 2019, we’re still reeling from the great 2018 we just had. We at The Storyteller Agency had a pretty amazing year, and we owe it all to our incredible, giving clients, all of whom who work hard to make the world and their communities a better place. Check out this awesome highlights reel featuring our wonderful clients
2019 was upon us before we could pop that bottle of champagne and hum the chorus of “Auld Lang Syne”. For brands and digital marketers, this means a shift toward an increasingly technological yet also human and responsive approach to content marketing. Here’s what we mean by that.
There are many charitable organizations in the South Walton community that do incredible work. One organization with a tried-and-true track record of using funds and resources to make a proven impact in the community is Food For Thought, a 501(c)(3) not-for-profit organization. Not only does Food for Thought Outreach ensures tens of thousands of Walton Country children eat every year, but they have also extended their giving to supporting Hurricane Michael Relief support. It is therefore because of that and for these reasons that we say you should support Food For Thought with your year-end giving.
While we are always in favor of giving, we especially champion giving during November, the month of giving thanks and of giving back. There are so many great organizations and causes out there and an increasing number of platforms for giving to them. You should certainly give, but before you give, find out how the platform you’re giving on really works.
Thanksgiving is in just a few days, and this time of year brings out the giving spirit and opens the heart to help others. What better way to get ready than with some inspirational quotes about giving? Here are our favorite 50 best quotes about giving to inspire the best in you this holiday season.
There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
Google Analytics is the most widely-used website traffic analytics program. Analytics lets you know how your website is performing. Analytics tell you who comes to your webpage, who stays, what they do, etc. They measure a lot of essential information, so what should you use Google Analytics to measure and why?
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
There are many ways to give back every day and every month. Sometimes it’s sharing a smile, and others it’s giving your time and resources to help others.
Since its inception in 2005, the Destin Charity Wine Auction Foundation (DCWAF) has donated over $15 million to Northwest Florida charities and has impacted the lives of over 90,000 children and young people through interaction with South Walton charities. A fabulous event characterized by a fast-paced auction, world-class wines, and unique experiences, the Destin Charity Wine Auction is not to be missed.
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
April is a big month for giving back in South Walton Country. Do good things and join the fun at the Destin Wine Charity Auction and other altruistic events. Check out this article for your April #DoGoodThings To-Do List.
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.