We recently redesigned our website, and some of our old pages have now gone into the great Google filing cabinet in the sky. (RIP, old pages.) Here are a few pages you may be trying to find:
And if you're looking for our blog, here are our most recent posts, right here, or you can click HERE to see the entire collection.
It only takes one wrong move whether it’s posting content that turns your audience off or posting way too much content and overwhelming your audience’s thread to start losing followers online. Of course, it also doesn’t work to do the same thing day-in-and-day out, so how do you post new content or attract new audiences without risking losing your existing one? Answer: You dark post.
There’s no denying that stories are powerful, which is why storyteller marketing should be an integral part of your overall marketing strategy. If you’re still on the fence, let us count the reasons (well, at least seven reasons) why everyone should love (and embrace) storyteller marketing.
Valentine’s Day is one of those holidays that people either love or hate or love to hate. Some hate to be reminded of a less-than-ideal relationship status, while others dread not being able to find the perfect gift. Then there are the handful of people who love the day and who go to Jared (who are these people?). In all seriousness, by knowing your audience and by having fun with it, you can please (almost) everyone. (Draws heart bubbles)
In less than one month, one of our favorite events will take place on 30A. The Seaside School Half Marathon & 5K and Taste of the Race dominate life on 30A for the weekend of March 2 through March 4, and it’s all for a good cause. If you’ve never been, let us be your guide.
February is upon us, which means love is in the air. One way to show your affection this February is to give back (or as we like to say, #dogoodthings) to the community you love so much. South Walton Beach is the home that makes our hearts go pitter patter, which is why we’ve rounded up a few ways to support deserving local organizations.
While Beachy Beach 30A real estate agent Cameron Strayhan looks like the girl next door, she’s anything but, which is one of our favorite things about her. Born and bred in New Orleans, former attorney Cameron moved to the coast in 2006 and made a name for herself on the real estate market. She works primarily with 30A real estate, and her listings range from $300K to $3M on a regular basis.
Social media trends and algorithms change in equal, fast-paced measure. Recently, the changes have led to some pretty dramatic shifts –pay to play is the new standard, and organic reach can no longer be relied upon. This is just the tip of the iceberg. Learn what social media tactics are going to keep your brand afloat in 2018.
It’s a new year and time to kick your 2018 marketing into gear. To obtain your marketing goals, your 2018 content marketing resolutions checklist needs to present a clear-cut strategy of doable objectives. To help, for this list of marketing resolutions you need to make in 2018, we’ve culled the best-of-the-best marketing resolutions for 2018 that take into account new and upcoming trends as well as tried-and-true best practices.
Hopefully you’re still counting your blessings and the many gifts you receive on a daily basis as we prepare to kiss 2017 goodbye and roll into a new year. Start 2018 off on the right foot by resolving to #dogoodthings and to make your little slice of the world a better place one act of kindness at a time. Commit to making a difference in South Walton County in 2018.
The holiday season is a time for celebrating, being with those we love, and remembering special times from the past that hold special places in our hearts. This holiday season, the Storyteller team wants to share a few of our favorite holiday memories, and sending good wishes that this holiday season brings lovely new memories to you and yours.
It's that time of year, when hearts are fuller and the spirit of giving is all around us. We can't help but be excited, and we are thrilled this year to share 12 days of giveaways with you! Dorothy Day said, "The best things to do with the best things in life is to give them away," and that's exactly what we're doing. Here's what you can expect on each day of our 12 Days of Storyteller Giveaways! (And to enter to win, just visit our Facebook page and follow the instructions there.)
It’s the holiday season, which means most people’s marketing (and spending) efforts are in high gear. Don’t be the brand that gets left behind; instead, get keep your business front and center with these three smart digital marketing holiday strategies.
It’s true that we don’t stop to count our blessings often enough, but when we do, we realize how lucky we are and how beautiful our worlds are. In the interest of slowing down and reflecting on what we’re most thankful for, we ladies at The Storyteller Agency are taking pause to count our blessings and to share them with you.
The greatest gifts aren’t those that you receive but those that you give. We at The Storyteller Agency believe we’ve been given a lot and are happy to give wherever we can. Since we’re sure you feel that way, too, we’ve rounded up some of the best ways to get involved and to #dogoodthings in South Walton this holiday season.
The Seaside School Half Marathon and 5K Run presented by Vera Bradley is one of 30A’s most anticipated annual fundraising events with proceeds supporting technology, robotics, art, dance, music, foreign language, and teachable class sizes for the Seaside School. The event’s 16th annual race is March 2-4, 2018 and features a weekend of events from the fun (and delicious) Taste of the Race with Emeril Lagasse experience to the expo to the big run itself.
An editorial calendar or content calendar is a calendar that lists all of the content that you will produce in a month and on what platforms, channels, and mediums that content will be produced. An editorial calendar helps you visualize your content strategy, which helps you avoid repetition, ensure you’re targeting your audience with your content, and know what is being published and when.
How many ways are we thankful? Instead of counting the ways and posting that list to social media this November (not that there’s anything wrong with that), we’d rather showcase some of the most impacting and inspiring ways to come together and to make our South Walton Beach community a better place this holiday season.
Even if you’re not spooky and scary year-round, you can still get into the fun of Halloween and tie the holiday into your marketing. We at The Storyteller Agency love showing our playful side and are more than happy to help you show yours, too, if you’re not sure where to start.
Storytelling is essential for forging relationships with your audience in today’s marketplace. You might understand the need for storytelling conceptually, but in terms of execution…well, you’re stuck at “once upon a time”. Starting is actually the hardest part for any writer whether they’re an old pro or a casual storyteller. Use this checklist of questions to ask yourself to find and to inspire your story.
Each year, tens of thousands of animals are abandoned, abused, and neglected; in 2007, the founder of Alaqua Animal Refuge, Laurie Hood, could no longer stand idly by and founded the no-kill organization on a sprawling 10-acres of farmland in Freeport, Florida, which is located roughly 20 minutes north of northwest Florida’s Emerald Coast. Through its tireless efforts, Alaqua Animal Refuge continually makes a meaningful difference in the lives of the animals it sees.
Marketing, advertising and public relations are necessary to a business’s success, and smart business owners know that these aspects are often best left to the pros. The smartest business owners also know this: a successful marketing strategy is a two-way street. When you hire professionals to handle your marketing, you expect a few things from us, including timeliness, creativity, honesty and return on your investment. But for a marketing company to take your brand to its maximum potential, we need a few things from you as well. Things are about to get real in here, so brace yourself. It’s for your own good. Here’s how to be a good marketing client:
Fall –or at least the occasional hint of it—is in the air during October, which makes it that much lovelier to get outside on Santa Rosa Beach. While you probably don’t need a good reason for hitting the outdoors (those pumpkin spice lattes aren’t going to drink themselves), many of our area’s local organizations are hosting fun events that help others while getting you into the spirit of sweater season.
We have no problem saying that we’re a content marketing agency that hates marketing. Since our inception, The Storyteller Agency has believed in the power of stories. Contact us, and let us help you find your storytelling voice, so you can stop marketing and can start building relationships.
A true steakhouse hearkens to a seemingly bygone era of glamour, charm, swank, and swagger. McKendrick’s Steakhouse in Atlanta is such a steakhouse, the kind of place where Ingrid Bergman would walk in just to rock Humphrey Bogart’s world. “Play it again, Sam” indeed. McKendrick’s Steakhouse was established in 1995 and has consistently been one of the best steakhouses in the country owing largely to its high standards for quality and consistency, its generosity, and its genuine spirit.
Brands can appropriately mention tragedies on social media by being sincere when paying tribute and by avoiding making your posts about your brand or your product.
As humans, we owe it to our fellow man and woman to see and to act upon needs of others when and wherever help is needed. We say to start giving back where you live. Though idyllic in many ways, our quiet corner of the universe needs our help. The Storyteller Agency has been lucky to help tell the stories of many fantastic nonprofits in our community, and here are some ways you can give back to these organizations in September.
Negative reviews on social media happen to everyone, and how you respond impacts your brand’s image. Learn how to respond to negative reviews the right way with this quick guide.
When you think of Sandestin’s inviting Residence Inn at Grand Boulevard and Courtyard Marriott at Grand Boulevard, you probably think “big hotel chain”; however, these two destinations are operated by Howard Hospitality, a group with the motto of “small hotel management company with big ideas,” which means they offer the convenience and guest-satisfaction of large opulent hospitality groups but it’s paired with unparalleled intimacy. Howard Hospitality also stands out for its volunteerism among local charitable organizations. These are the reasons we love working with Howard Hospitality and why we feel they’re overdue for a shout-out.
Hashtags are keywords preceded by what was once-upon-a-time called the pound sign (#). To many small business owners, hashtags seem like random words tacked onto social media posts. Believe it or not, there is a method to the hashtagging madness and important trends that your small business should get on board with. Hashtags are a free way for you to boost your business’s visibility.
Our clients do amazing things for people (and pets!), and today we are celebrating you, WellPet! Read on to find out about all the amazing things this national brand is doing for the pets (and owners) of your community today.