We recently redesigned our website, and some of our old pages have now gone into the great Google filing cabinet in the sky. (RIP, old pages.) Here are a few pages you may be trying to find:
And if you're looking for our blog, here are our most recent posts, right here, or you can click HERE to see the entire collection.
It's that time of year, when hearts are fuller and the spirit of giving is all around us. We can't help but be excited, and we are thrilled this year to share 12 days of giveaways with you! Dorothy Day said, "The best things to do with the best things in life is to give them away," and that's exactly what we're doing. Here's what you can expect on each day of our 12 Days of Storyteller Giveaways! (And to enter to win, just visit our Facebook page and follow the instructions there.)
It’s the holiday season, which means most people’s marketing (and spending) efforts are in high gear. Don’t be the brand that gets left behind; instead, get keep your business front and center with these three smart digital marketing holiday strategies.
It’s true that we don’t stop to count our blessings often enough, but when we do, we realize how lucky we are and how beautiful our worlds are. In the interest of slowing down and reflecting on what we’re most thankful for, we ladies at The Storyteller Agency are taking pause to count our blessings and to share them with you.
The greatest gifts aren’t those that you receive but those that you give. We at The Storyteller Agency believe we’ve been given a lot and are happy to give wherever we can. Since we’re sure you feel that way, too, we’ve rounded up some of the best ways to get involved and to #dogoodthings in South Walton this holiday season.
The Seaside School Half Marathon and 5K Run presented by Vera Bradley is one of 30A’s most anticipated annual fundraising events with proceeds supporting technology, robotics, art, dance, music, foreign language, and teachable class sizes for the Seaside School. The event’s 16th annual race is March 2-4, 2018 and features a weekend of events from the fun (and delicious) Taste of the Race with Emeril Lagasse experience to the expo to the big run itself.
An editorial calendar or content calendar is a calendar that lists all of the content that you will produce in a month and on what platforms, channels, and mediums that content will be produced. An editorial calendar helps you visualize your content strategy, which helps you avoid repetition, ensure you’re targeting your audience with your content, and know what is being published and when.
How many ways are we thankful? Instead of counting the ways and posting that list to social media this November (not that there’s anything wrong with that), we’d rather showcase some of the most impacting and inspiring ways to come together and to make our South Walton Beach community a better place this holiday season.
Even if you’re not spooky and scary year-round, you can still get into the fun of Halloween and tie the holiday into your marketing. We at The Storyteller Agency love showing our playful side and are more than happy to help you show yours, too, if you’re not sure where to start.
Storytelling is essential for forging relationships with your audience in today’s marketplace. You might understand the need for storytelling conceptually, but in terms of execution…well, you’re stuck at “once upon a time”. Starting is actually the hardest part for any writer whether they’re an old pro or a casual storyteller. Use this checklist of questions to ask yourself to find and to inspire your story.
Each year, tens of thousands of animals are abandoned, abused, and neglected; in 2007, the founder of Alaqua Animal Refuge, Laurie Hood, could no longer stand idly by and founded the no-kill organization on a sprawling 10-acres of farmland in Freeport, Florida, which is located roughly 20 minutes north of northwest Florida’s Emerald Coast. Through its tireless efforts, Alaqua Animal Refuge continually makes a meaningful difference in the lives of the animals it sees.
Marketing, advertising and public relations are necessary to a business’s success, and smart business owners know that these aspects are often best left to the pros. The smartest business owners also know this: a successful marketing strategy is a two-way street. When you hire professionals to handle your marketing, you expect a few things from us, including timeliness, creativity, honesty and return on your investment. But for a marketing company to take your brand to its maximum potential, we need a few things from you as well. Things are about to get real in here, so brace yourself. It’s for your own good. Here’s how to be a good marketing client:
Fall –or at least the occasional hint of it—is in the air during October, which makes it that much lovelier to get outside on Santa Rosa Beach. While you probably don’t need a good reason for hitting the outdoors (those pumpkin spice lattes aren’t going to drink themselves), many of our area’s local organizations are hosting fun events that help others while getting you into the spirit of sweater season.
We have no problem saying that we’re a content marketing agency that hates marketing. Since our inception, The Storyteller Agency has believed in the power of stories. Contact us, and let us help you find your storytelling voice, so you can stop marketing and can start building relationships.
A true steakhouse hearkens to a seemingly bygone era of glamour, charm, swank, and swagger. McKendrick’s Steakhouse in Atlanta is such a steakhouse, the kind of place where Ingrid Bergman would walk in just to rock Humphrey Bogart’s world. “Play it again, Sam” indeed. McKendrick’s Steakhouse was established in 1995 and has consistently been one of the best steakhouses in the country owing largely to its high standards for quality and consistency, its generosity, and its genuine spirit.
Brands can appropriately mention tragedies on social media by being sincere when paying tribute and by avoiding making your posts about your brand or your product.
As humans, we owe it to our fellow man and woman to see and to act upon needs of others when and wherever help is needed. We say to start giving back where you live. Though idyllic in many ways, our quiet corner of the universe needs our help. The Storyteller Agency has been lucky to help tell the stories of many fantastic nonprofits in our community, and here are some ways you can give back to these organizations in September.
Negative reviews on social media happen to everyone, and how you respond impacts your brand’s image. Learn how to respond to negative reviews the right way with this quick guide.
When you think of Sandestin’s inviting Residence Inn at Grand Boulevard and Courtyard Marriott at Grand Boulevard, you probably think “big hotel chain”; however, these two destinations are operated by Howard Hospitality, a group with the motto of “small hotel management company with big ideas,” which means they offer the convenience and guest-satisfaction of large opulent hospitality groups but it’s paired with unparalleled intimacy. Howard Hospitality also stands out for its volunteerism among local charitable organizations. These are the reasons we love working with Howard Hospitality and why we feel they’re overdue for a shout-out.
Hashtags are keywords preceded by what was once-upon-a-time called the pound sign (#). To many small business owners, hashtags seem like random words tacked onto social media posts. Believe it or not, there is a method to the hashtagging madness and important trends that your small business should get on board with. Hashtags are a free way for you to boost your business’s visibility.
Our clients do amazing things for people (and pets!), and today we are celebrating you, WellPet! Read on to find out about all the amazing things this national brand is doing for the pets (and owners) of your community today.
It’s finally Friday and time to check in for the Friday Fix, our hot list of the week’s best content marketing insight, advice, and pro tips.
Blogs increase the size of your loyal audience, which translates into sales of good or services; however, if you’ve been blogging for a year (the amount of time it takes to see the impact of your blogging efforts) and nothing has happened, then it’s possible you skipped some important lessons in Blogging:101 that make a real difference in your blog’s effectiveness. Here are some great tips for taking your business blog to the next level in success.
Crickets chirping—the sound you hear when someone tells you they’re cutting their content marketing budget. "So, how do you plan to attract new customers?” More crickets. Awkward. Maybe we shouldn’t be having this conversation in a field, but we do need to talk about how your business needs marketing and what you should budget for (regardless of its size). It takes change ($$) to make change. What else has been buzzing this week? Dig into the Friday Fix and catch up on the content marketing hot topics list.
All businesses want to spend marketing dollars where their money will have the biggest impact. For small businesses, there’s usually no margin for error when it comes to spending on marketing. Many penny-pinching small businesses actually cut marketing costs, which is counterintuitive as marketing brings in more customers and money. Rather than cut marketing budgets to save, small businesses should make calculated decisions about how to spend their small marketing budget.
If you want to have a super Friday, you came to the right place because today’s Friday Fix reveals what you can learn from superheroes and how to leverage your own superpowers (among other things). So, grab an iced latte, don your cape, and get Fixed.
What better way to kick off the weekend before Independence Day than by freeing your mind with the Friday Fix? Today’s content marketing rundown is a good one with lots of insight on digital marketing, social media marketing, and genius storytelling tips. TGIF, and Happy (early) 4th of July, everybody! (waves flag)
Instagram is the best known for beautifully-edited photos. Recently, the platform has evolved to include rawer visual content by embracing new trends such as social stories and live video. At its heart, however, Instagram is still all about visual presentation. By keeping this in mind and applying these five tips to your Instagram marketing strategy, you’ll get results you can see.
Look what Tropical Storm Cindy blew in…the Friday Fix! Today’s feature fixates on the latest news and ideas in digital marketing, interactive storytelling (are you ready to embrace artificial intelligence (AI) yet?), and ways to improve your social media strategy. Great. Go top off that coffee and come back for a little brain-boosting while you wait for the weekend to start. Happy Friday!
It’s finally Friday, and the Friday Fix is live. This week was all about brand storytelling, AR, and VR. If weren’t paying attention, worry not; this is a no-FOMO zone. The Friday Fix has your week in content marketing details covered. #noFOMO
Don’t suffer from fear of missing out when it comes to using social media stories to boost your brand’s engagement game; learn how to use stories on social media. SnapChat, Instagram, Facebook Stories, and Twitter moments...are you ready to tell your story?