We recently redesigned our website, and some of our old pages have now gone into the great Google filing cabinet in the sky. (RIP, old pages.) Here are a few pages you may be trying to find:
And if you're looking for our blog, here are our most recent posts, right here, or you can click HERE to see the entire collection.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
Google Analytics is the most widely-used website traffic analytics program. Analytics lets you know how your website is performing. Analytics tell you who comes to your webpage, who stays, what they do, etc. They measure a lot of essential information, so what should you use Google Analytics to measure and why?
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
There are many ways to give back every day and every month. Sometimes it’s sharing a smile, and others it’s giving your time and resources to help others.
Since its inception in 2005, the Destin Charity Wine Auction Foundation (DCWAF) has donated over $15 million to Northwest Florida charities and has impacted the lives of over 90,000 children and young people through interaction with South Walton charities. A fabulous event characterized by a fast-paced auction, world-class wines, and unique experiences, the Destin Charity Wine Auction is not to be missed.
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
April is a big month for giving back in South Walton Country. Do good things and join the fun at the Destin Wine Charity Auction and other altruistic events. Check out this article for your April #DoGoodThings To-Do List.
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.
Algorithm updates are like fashion changes. You can keep wearing last year’s style and get left behind, or you can get into what’s new. We recommend the latter. Stay trending by learning what the 2018 algorithm changes are for Google, Facebook, and Instagram.
Spring break 2018 starts in the next couple of weeks and culminates in the first week or so of April. Spring break appeals to multiple strong yet unique demographics. For example, families with young children and college students make up two large groups of spring breakers who every brand can reach with the right approaches and the right content.
Spring fever brings a desire to get out and about. We say to channel that feeling and to #dogoodthings in South Walton County this March by giving back through these local charities.
It only takes one wrong move whether it’s posting content that turns your audience off or posting way too much content and overwhelming your audience’s thread to start losing followers online. Of course, it also doesn’t work to do the same thing day-in-and-day out, so how do you post new content or attract new audiences without risking losing your existing one? Answer: You dark post.
There’s no denying that stories are powerful, which is why storyteller marketing should be an integral part of your overall marketing strategy. If you’re still on the fence, let us count the reasons (well, at least seven reasons) why everyone should love (and embrace) storyteller marketing.
Valentine’s Day is one of those holidays that people either love or hate or love to hate. Some hate to be reminded of a less-than-ideal relationship status, while others dread not being able to find the perfect gift. Then there are the handful of people who love the day and who go to Jared (who are these people?). In all seriousness, by knowing your audience and by having fun with it, you can please (almost) everyone. (Draws heart bubbles)
In less than one month, one of our favorite events will take place on 30A. The Seaside School Half Marathon & 5K and Taste of the Race dominate life on 30A for the weekend of March 2 through March 4, and it’s all for a good cause. If you’ve never been, let us be your guide.
February is upon us, which means love is in the air. One way to show your affection this February is to give back (or as we like to say, #dogoodthings) to the community you love so much. South Walton Beach is the home that makes our hearts go pitter patter, which is why we’ve rounded up a few ways to support deserving local organizations.
While Beachy Beach 30A real estate agent Cameron Strayhan looks like the girl next door, she’s anything but, which is one of our favorite things about her. Born and bred in New Orleans, former attorney Cameron moved to the coast in 2006 and made a name for herself on the real estate market. She works primarily with 30A real estate, and her listings range from $300K to $3M on a regular basis.
Social media trends and algorithms change in equal, fast-paced measure. Recently, the changes have led to some pretty dramatic shifts –pay to play is the new standard, and organic reach can no longer be relied upon. This is just the tip of the iceberg. Learn what social media tactics are going to keep your brand afloat in 2018.
It’s a new year and time to kick your 2018 marketing into gear. To obtain your marketing goals, your 2018 content marketing resolutions checklist needs to present a clear-cut strategy of doable objectives. To help, for this list of marketing resolutions you need to make in 2018, we’ve culled the best-of-the-best marketing resolutions for 2018 that take into account new and upcoming trends as well as tried-and-true best practices.
Hopefully you’re still counting your blessings and the many gifts you receive on a daily basis as we prepare to kiss 2017 goodbye and roll into a new year. Start 2018 off on the right foot by resolving to #dogoodthings and to make your little slice of the world a better place one act of kindness at a time. Commit to making a difference in South Walton County in 2018.
The holiday season is a time for celebrating, being with those we love, and remembering special times from the past that hold special places in our hearts. This holiday season, the Storyteller team wants to share a few of our favorite holiday memories, and sending good wishes that this holiday season brings lovely new memories to you and yours.
It's that time of year, when hearts are fuller and the spirit of giving is all around us. We can't help but be excited, and we are thrilled this year to share 12 days of giveaways with you! Dorothy Day said, "The best things to do with the best things in life is to give them away," and that's exactly what we're doing. Here's what you can expect on each day of our 12 Days of Storyteller Giveaways! (And to enter to win, just visit our Facebook page and follow the instructions there.)
It’s the holiday season, which means most people’s marketing (and spending) efforts are in high gear. Don’t be the brand that gets left behind; instead, get keep your business front and center with these three smart digital marketing holiday strategies.