We recently redesigned our website, and some of our old pages have now gone into the great Google filing cabinet in the sky. (RIP, old pages.) Here are a few pages you may be trying to find:
And if you're looking for our blog, here are our most recent posts, right here, or you can click HERE to see the entire collection.
Though it’s 2019, we’re still reeling from the great 2018 we just had. We at The Storyteller Agency had a pretty amazing year, and we owe it all to our incredible, giving clients, all of whom who work hard to make the world and their communities a better place. Check out this awesome highlights reel featuring our wonderful clients
2019 was upon us before we could pop that bottle of champagne and hum the chorus of “Auld Lang Syne”. For brands and digital marketers, this means a shift toward an increasingly technological yet also human and responsive approach to content marketing. Here’s what we mean by that.
There are many charitable organizations in the South Walton community that do incredible work. One organization with a tried-and-true track record of using funds and resources to make a proven impact in the community is Food For Thought, a 501(c)(3) not-for-profit organization. Not only does Food for Thought Outreach ensures tens of thousands of Walton Country children eat every year, but they have also extended their giving to supporting Hurricane Michael Relief support. It is therefore because of that and for these reasons that we say you should support Food For Thought with your year-end giving.
While we are always in favor of giving, we especially champion giving during November, the month of giving thanks and of giving back. There are so many great organizations and causes out there and an increasing number of platforms for giving to them. You should certainly give, but before you give, find out how the platform you’re giving on really works.
Thanksgiving is in just a few days, and this time of year brings out the giving spirit and opens the heart to help others. What better way to get ready than with some inspirational quotes about giving? Here are our favorite 50 best quotes about giving to inspire the best in you this holiday season.
There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
There’s a new video platform in town, and it looks like it’s going to turn heads. Instagram is getting into the video game with IGTV, a video platform intended to give brands and influencers another option for connecting with audiences.
There are literally hundreds of marketing podcasts that are out there. These podcasts focus on marketing precepts related to growing your brand, to storytelling, to using social media, and more. Whether you’re a marketer or a brand who wants to grow your business, these podcasts will ensure you stay up-to-date on resources and methods for reaching your audience.
In 2018, Instagram’s algorithm changed, so feeds are no longer chronological but engagement-based, which means that you might have noticed a slight decline in your content’s performance. While boosting and doing sponsored posts is one way to improve your performance, you can easily grow your audience for free in five minutes a day.
For the past several years, storyteller marketing has been the lynchpin in every successful campaign regardless of medium. Unlike tag lines, gimmicks, or other marketing tactics, stories are genuine. They have the unique ability to forge emotional connections with audiences while being highly memorable. For this reason, stories convert in a way that other modes of marketing don’t. Here, we share a rundown of our favorite pieces that explain how to market with storytelling.
Google Analytics is the most widely-used website traffic analytics program. Analytics lets you know how your website is performing. Analytics tell you who comes to your webpage, who stays, what they do, etc. They measure a lot of essential information, so what should you use Google Analytics to measure and why?
It’s inevitable that we sometimes have to write about subjects that are as exciting as watching paint dry (or that we have to write about watching paint dry because we’re writing a how-to on DIY home improvement). Regardless, it’s possible to take any topic and make it exciting…no matter how slow to dry.
If you ask Google what holidays are coming up, you’ll find there are those you expect…and then there are those that you don’t expect. There’s literally something (and maybe two or three somethings) to celebrate every day of the year. Your business should not only embrace the usual suspects but also those special days that speak to your business’s mission.
There are many ways to give back every day and every month. Sometimes it’s sharing a smile, and others it’s giving your time and resources to help others.
Since its inception in 2005, the Destin Charity Wine Auction Foundation (DCWAF) has donated over $15 million to Northwest Florida charities and has impacted the lives of over 90,000 children and young people through interaction with South Walton charities. A fabulous event characterized by a fast-paced auction, world-class wines, and unique experiences, the Destin Charity Wine Auction is not to be missed.
On Instragram, a picture is literally worth a thousand words (though, generally speaking, they don’t include words). Your audience is feasting with their eyes before committing with a click, so your Instagram images have to compel them to take action.
April is a big month for giving back in South Walton Country. Do good things and join the fun at the Destin Wine Charity Auction and other altruistic events. Check out this article for your April #DoGoodThings To-Do List.
Social media is great for professional advancement, for promoting businesses and social causes, for staying in touch, and for other reasons. Conversely, social media can be dangerous especially for teens and young adults. Keeping kids safe starts with parents. Here’s how you can keep your kids safe.
With new algorithm changes, it’s inevitable that brands now need to use Facebook and Instagram ads to get audience attention. Without ads, your page won’t be shown, so now’s the time to learn about Facebook and Instagram ads.
Algorithm updates are like fashion changes. You can keep wearing last year’s style and get left behind, or you can get into what’s new. We recommend the latter. Stay trending by learning what the 2018 algorithm changes are for Google, Facebook, and Instagram.
Spring break 2018 starts in the next couple of weeks and culminates in the first week or so of April. Spring break appeals to multiple strong yet unique demographics. For example, families with young children and college students make up two large groups of spring breakers who every brand can reach with the right approaches and the right content.
Spring fever brings a desire to get out and about. We say to channel that feeling and to #dogoodthings in South Walton County this March by giving back through these local charities.
It only takes one wrong move whether it’s posting content that turns your audience off or posting way too much content and overwhelming your audience’s thread to start losing followers online. Of course, it also doesn’t work to do the same thing day-in-and-day out, so how do you post new content or attract new audiences without risking losing your existing one? Answer: You dark post.
There’s no denying that stories are powerful, which is why storyteller marketing should be an integral part of your overall marketing strategy. If you’re still on the fence, let us count the reasons (well, at least seven reasons) why everyone should love (and embrace) storyteller marketing.
Valentine’s Day is one of those holidays that people either love or hate or love to hate. Some hate to be reminded of a less-than-ideal relationship status, while others dread not being able to find the perfect gift. Then there are the handful of people who love the day and who go to Jared (who are these people?). In all seriousness, by knowing your audience and by having fun with it, you can please (almost) everyone. (Draws heart bubbles)
In less than one month, one of our favorite events will take place on 30A. The Seaside School Half Marathon & 5K and Taste of the Race dominate life on 30A for the weekend of March 2 through March 4, and it’s all for a good cause. If you’ve never been, let us be your guide.
February is upon us, which means love is in the air. One way to show your affection this February is to give back (or as we like to say, #dogoodthings) to the community you love so much. South Walton Beach is the home that makes our hearts go pitter patter, which is why we’ve rounded up a few ways to support deserving local organizations.